Minimie Nigeria Lights Up Uyo with Festive Energy at Akwa Ibom Christmas Unplugged

In a resounding celebration of community, culture, and festive joy, Minimie Nigeria made a standout impact at this year’s Akwa Ibom Christmas Unplugged Festival, held throughout December at the iconic Christmas Village in Unity Park, Uyo. With hundreds of visitors engaging daily, the month-long festival has emerged as one of Nigeria’s most dynamic year-end celebrations, showcasing the diversity and spirit of Akwa Ibom State.

Leveraging the state’s biggest festive celebration, the brand deepened its affinity, drive product trial, and strengthen emotional connections with consumers across Akwa Ibom State.

From sampling activations to interactive experiential engagements, the Minimie team delivered memorable moments that delighted festival-goers of all ages. Throughout the festival, visitors were treated to hands-on brand experiences that celebrated the joy of the season — drawing thousands to the Minimie activation zone. Attendees enjoyed product samples, participated in live games, and shared in the festive ambience that defined the Akwa Ibom Christmas experience.

A major highlight of the activation was Minimie Day on December 29, when the brand took over the festival’s main stage. The event featured a series of audience-driven competitions designed to entertain, reward participation, and foster emotional connection with the brand. Winners emerged to receive cash prizes, a gesture that resonated strongly with the festival’s spirit of love, generosity, and communal celebration.

Beyond entertainment, Minimie Day served as a powerful brand statement — positioning Minimie Nigeria as a brand that not only celebrates with consumers but actively gives back and shares joy during meaningful moments. The stage engagement drew large crowds, amplified word-of-mouth conversations, and further entrenched the brand within the festive narrative of the season.

The success of the Uyo activation was driven by a well-coordinated on-ground strategy led by Chibuike Njoku, Team Lead for Minimie Nigeria’s Akwa Ibom Christmas Unplugged campaign. Under his leadership, the activation seamlessly blended consumer engagement with strategic brand objectives, ensuring consistency across touchpoints while adapting to the local culture and audience dynamics.

Speaking on the activation, Njoku noted that the festival offered an opportunity to move beyond visibility into genuine engagement. “Our objective was to connect with consumers in a way that felt authentic to the season. The response we received from sampling uptake to crowd participation reaffirmed Minimie’s place as a brand that understands and celebrates its consumers.”

The Akwa Ibom Christmas Unplugged Festival, running annually from December 1 to January 1, continues to be a hub for culture, entertainment, and tourism in the state— offering daily showcases of local heritage, music, dance, family activities, and cultural exhibitions that draw visitors from across the country. 

As the festive season closed, Minimie Nigeria emerged from the Uyo experience with stronger consumer connections, increased product trial, and heightened brand visibility — reinforcing its commitment to spreading joy, flavor, and shared experiences across Nigeria.