Scanfrost Rolls out Christmas Challenge with Hilda Baci

Household appliance brand, Scanfrost has announced a festive season campaign, dubbed, “MyScanfrostChristmas Challenge” in partnership with culinary entrepreneur, Hilda Baci.

The organization stated that the campaign aimed to share love, while celebrating the joy and togetherness of Christmas season.

Explaining the process of the campaign, General Manager of Scanfrost Nigeria, Mr. Mohit Dhawan said Nigerians are invited to showcase how the company’s appliances make their holiday season easier, brighter, and more memorable.

“From family feasts cooked with Scanfrost cookers and air fryers, to hosting guests with fridges and freezers full of chilled drinks, or creating cozy holiday vibes with small appliances, the challenge invites everyone to share their unique ‘Scanfrost Christmas’ through short videos, skits, or reels”, he stated.

“Christmas in Nigeria is about family, celebration, and togetherness. Through this challenge, we want to inspire people to capture and share those beautiful moments, showing how the brand has continued to be part of their real-life celebrations”, he added.

Marketing Manager of the brand, Alfred Jarikre noted that beyond the prizes that goes with the campaign, it offers memories that tie the brand to heart of Nigerian, adding that with Hilda Baci leading the campaign, they are creating a blend of food, family and lifestyle for audience.

“Entry with the strongest creative appeal will be adapted as the brand’s Christmas campaign material, while others will receive gift items ranging from household appliances and hampers. We urge Nigerians everywhere to join the challenge by posting their festive content and tagging Scanfrost’s social media pages”, he said.