Kodak Urges Turning Digital Shots Into Physical Pictures

Photography company, Kodak Moments, has stated that printing memories in photograph formats and turning digital images into analog ones are the best aways to preserve memories and reconnect emotionally with past experiences.

Representatives and partners of the photography company made this known in Lagos on Tuesday during an event aimed at demonstrating their products and attracting investors into the photography business.

The business director of Kodak Moments for Europe, the Middle East, and Africa, Anja Weidel, lamented what she described as “our lives and memories slipping into smartphones and digital devices, which, when lost or stolen, our valuable memories are lost with them.”

Weidel, in light of this, stressed the need to turn digital photographs into analog photographs for memory and emotional longevity.

She noted that though Kodak Moments is over a hundred years old, they are in the right direction in impacting the younger generation and the creative industry with tools, services, and expertise to create and preserve memories.

“The potential in the photography business is huge. The question is, are you ready to embrace it? The best thing is that we can help you start or scale your photography business with our expertise,” she said.

The business manager of Kodak Moments for the Middle East and Africa, Alfred Otieno, emphasised the need to return to the good old days and ways of printing physical pictures, but this time leveraging partnerships, innovation, and technology.

According to him, people should print their pictures for the physical feel and beauty, long-term preservation, decoration purposes, off-screen experiences, story telling and history purposes, emotional connection, among others.

“There is nothing more fascinating than analog images and the haptic experiences, real emotions, and natural interactions that come with them,” Otieno said.

He said that it is important to print photographs than save them in digital formats because of the risks associated with losing them to theft or viruses.

“Anything saved in the clouds or on the internet is not safe and does not belong to you. That is why people should have their important memories printed,” he added.

The team leader of Studio24, Chris Oputa, stated that, given Nigeria’s struggling economy, taking up photography as a “side hustle” is the right decision anyone can make.

Oputa said that Studio24 and Kodak Moments are ready to support Nigerians who are ready to go into the photography business with the fund and tools they need to start, small or big.

The co-founder of Derwin Film Academy, Alex Edwin-Okon, noted that photography and photographs are needed by all people and industries, adding that printing pictures makes memories and history richer.

He reiterated his company’s commitment to training young people in filmmaking and photography, and also in sustaining their partnership with Studio24 and Kodak Moments in empowering young people in photography.

The head of partnership and funding at the Lagos State Employment Trust Fund, Mogbola Akingbola, and the divisional head of SME at Fast Credit Limited, Bimbo Onyiluka, pledged their companies’ commitment to provide financial support to people who want to leverage Kodak Moments products and expertise to start their own photography businesses.