ECo2Rhythm Festival to Engage 190 Countries, 3 Billion Citizens and $300bn in Creative Climate Finance

World Environment Day will pulse with sound, style and sustainability on June 5, 2026, when the Eco2Rhythm Festival launches what organisers describe as the most ambitious cultural mobilisation for the planet — galvanising participation across 190 countries and an estimated three billion citizens.

According to Ambassador Justin Duru, President General in Council of the Afro-Caribbean Foundation , Eco2Rhythm seeks to turn environmentalism from policy language into cultural rhythm.

“The Eco2Rhythm movement proves that environmental responsibility can be rooted in joy, not guilt. It unites people across language and geography to act for the Earth — turning celebration into the most powerful form of citizenship,” he said.

The Festival — a flagship activation under the Global Green Goal Rhythm (3GR) Festivals — will transform awareness into lifestyle, making green behaviour as popular as entertainment.

Senator Seriake Dickson Chairperson of Nigeria’s Senate Committee on Ecology and Climate Change, frames the initiative as proof of Africa’s growing climate leadership.

“As Africa leads global environmental renewal, initiatives like Eco2Rhythm demonstrate that climate action can drive both creativity and commerce. They show that every sustainable choice contributes to inclusive prosperity,” he stated. Across classrooms and concert stages, villages and megacities, digital streams and carnival streets, organisers say the world will “sing, shop and stream for sustainability.”

For Victor Wilkinson Agih, CEO of EcoRhythm Africa, the cultural economy is now a climate economy. “Eco2Rhythm embodies the core idea behind the Global Green Goals mission — transforming culture into climate capital. Every purchase, every playlist, every post can create measurable environmental value. It’s a marketplace of meaning,” he explained.

According to him, Eco2Rhythm anchors a $300 billion creative climate-finance programme under the Global Green Goal Token Accelerator — connecting digital engagement to real-world funding for green startups, renewable energy access, circular-fashion manufacturing and youth-led enterprise.

He added that targets include three billion participants, 19 billion green actions, 300 million green livelihoods and 30 billion eco-tokens issued to verify low-carbon behaviour through tokenised biodiversity credits, 3GR plans to unlock $100 billion in climate finance within 100 days — backing reforestation, blue-economy innovation and community energy access.