Electronics Firm Debuts in Nigeria, Promises Top-Notch Experience
Admiral Appliances and Electronics has stepped into the Nigerian electronics market with a promise of top-notch quality, innovation, and efficiency for prospective customers. The America’s company entry into the Nigerian market was made known by Admiral’s global leadership and their exclusive local distributor, Deekay Group.
Speaking at the launch in Lagos, the Managing Director of Deekay Group, V. V. S. Prasad, said the globally -attested brand is set to redefine the Nigerian homes with affordable, energy-smart electronics designed for today’s lifestyle, bringing its over 90 years of innovation, quality craftsmanship, and energy-efficient technology.
Prasad confirmed that Admiral is now available in major retail outlets across Nigeria, offering an extensive range of products tailored for the modern Nigerian household including washing machines, freezers, cookers, refrigerators, televisions, fans, among others.
He added that Admiral’s product lineup is built on the brand’s hallmark attributes: low power consumption, high performance, and durable design, engineered to meet global standards and the demands of everyday use in Nigeria.
“Admiral is more than a brand; it is a legacy of American engineering and global excellence. We are excited to bring this trusted name to Nigerian homes. Our mission is to provide durable, energy-saving, and technologically advanced products that Nigerians can rely on every day,” he assured.
On his part, the Chief Executive Officer – Admiral Appliances and Electronics Middle East, CIS Africa and South Asia, Vishal Saxena, maintained that the partnership with Deekay Group, ensures that Admiral’s appliances and electronics are not only accessible but also supported with robust after-sales service, nationwide availability, and reliable customer care.
“Nigeria is one of the fastest growing markets economies in Africa and the globe. We are proud to launch Admiral in Nigeria in partnership with Deekay Group, which is one of the most diversified conglomerates in the country with strong distribution and after sales service. Admiral brings with it a promise of American legacy and trust of more than 90 years that boasts of impressive and exhaustive range and we are confident it will become a household brand across the country and beyond”
“As a brand that has stood the test of time, our focus remains an innovation that solves real-life challenges, while empowering users through thoughtful design and smart engineering. More products including cutting-edge smart appliances are expected to roll out in the Nigerian market over the coming months” Saxena revealed.
