Where Clarity Meets Innovation: Inside the 7-Year Journey of Clarylife Global
By Kehinde Balogun
Not just another agency, Clarylife Global is a trusted name in digital solutions and brand development, committed to helping Nigerian businesses succeed by breaking through the clutter. Their mission is simple: to simplify complex company processes while enhancing how customers experience each brand. By working closely with corporate brands, the firm builds solid visual identity systems and develops robust automated and digital systems to streamline daily business operations and enhance overall customer experience.
The company’s name, a combination of “clarity” and “life,” reflects its fundamental mission as a brand. Founder Simeon Taiwo, who started as a clarity coach, discovered a common problem among the visionaries he worked with: a lack of focus, ambiguity, and poor communication in how firms presented themselves and served their clients. Clarylife Global was founded in March 2018 as a result of this recurring problem, “clutter.” In the years thereafter, the team has effectively streamlined visual communication and optimized business processes for companies from a variety of industries.
As evidence of their cross-industry reach, their client portfolio includes well-known companies such as DANTOWN Assets Limited, 9jacodekids Academy, Velox Real Estate & Investment Limited, and Mapemond Limited.
Just as any successful startup’s path is frequently characterised by a combination of unwavering will and passion, Clarylife Global started by bootstrapping with personal cash and a lot of optimism. Their seven years in business have been a fight against the inescapable obstacles of entrepreneurship: building credibility and trust in a crowded market, negotiating the difficulties of expansion, and managing a growing workforce.
They have addressed these challenges by adopting disciplined behaviours, such as putting customer service at the forefront of all decisions, being extremely attentive to changes in the market, and committing to active learning. As a result, they have been able to turn early setbacks into lasting progress because of their curiosity and persistent emphasis on customer outcomes.
Clarylife Global also thrives on the fact that the internet is not just an optional tool but an essential component for businesses to survive since the COVID outbreak. A digital presence is now a necessity for visibility, ease of transactions, and service delivery. Thus, as a web solution provider, they play a significant role in the economy through their custom-built technologies, including e-commerce platforms, booking portals, CRMs, and intricate automation systems, in addition to simply putting firms online.
By helping businesses optimize their business processes, revenue is increased, new jobs are created, and local businesses are able to scale seamlessly, becoming competitive players in the global market.
A strategic advantage the firm thrives on is being able to serve a global clientele while operating out of Port Harcourt. Clarylife Global’s comprehensive service approach truly sets them apart. Many competitors find it difficult to match their flawless integration of branding, digital solutions, and automation capabilities under one roof. Together with solid local ties and a strong dedication to client privacy and maximum utility value, this combined offering enables them to serve their market satisfactorily.
From humble beginnings as a one-man flyer design venture, Clarylife Global has evolved into a thriving 7-figure agency. What began as Simeon Taiwo’s personal mission to bring clarity to brand communication has grown into a multidisciplinary team serving clients across diverse industries.
Clarylife Global may be reached by email at hello@clarylifeglobal.com, or online at www.clarylifeglobal.com for businesses looking to streamline and clarify their processes.
