NG TV, one of the best cultural media outlets in Mali

By Ugo Aliogo

Driven by the young entrepreneurial duo Salif and Sira Coulibaly, NG TV has established itself as a benchmark in Mali’s media landscape, at the crossroads of innovation, civic engagement, and culture. Designed for the “New Generation,” the web TV channel devotes more than 90% of its programming to topics that directly affect Malian youth, with educational and entertaining content and a clear commitment to breaking taboos.

More than a media outlet, NG TV is a space for expression and building. Salif and Sira Coulibaly envisioned it as a tool serving the country’s socio-economic development, giving young people the keys to understand, debate, and act. Interactive panels, immersive reports, and live shows make for a schedule that is participatory and grounded in reality.

The channel stands out for its cultural and civic roots. It explores the issues that shape the daily lives and futures of young Malians—education, employment, culture, and social and political life—and offers a platform where emerging voices can be heard. Its digital platform ensures continuous access to information and stimulates participation through live interactions, strengthening its bond with its audience.

As a committed force for solidarity, NG TV goes beyond the media sphere to work alongside the most vulnerable communities. In partnership with NGOs and local associations, the channel raises awareness and mobilizes support around major causes: fighting poverty and malnutrition, and improving access to education and healthcare. Through hard-hitting reports and documentaries, it highlights on-the-ground realities and encourages collective action.

NG TV also deploys an active digital strategy to amplify its impact. Present on Facebook, Twitter, and Instagram, it shares content in real time, brings its subscribers together around social and cultural initiatives, and fosters community engagement. This multi-channel presence strengthens its closeness to young people and fuels a dynamic of collaboration and co-creation.

At the heart of its identity, culture remains a guiding thread: NG TV showcases the country’s talents, artistic expressions, and creative initiatives, helping to spotlight Mali’s cultural scene to a connected, curious, and demanding audience. With this positioning, the channel asserts itself as one of Mali’s best cultural media outlets, able to combine entertainment, learning, and social impact.

Driven by the vision of its founders, NG TV embodies a new way of doing media—responsible, participatory, and resolutely future-focused. By meeting the aspirations of young people, supporting solidarity projects, and inspiring a generation of entrepreneurs and creators, it stands out as an essential player in the service of Mali.