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Sometimes we use watermarks to protect our videos and for branding. A watermark is a logo, text, or image on a video that indicates who owns the video. Its main purpose is to make your work easily recognizable. It can also prevent anyone from stealing your video, and to make your brand visible wherever the video is shared.

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However, watermarks are often used incorrectly. Instead of protecting the video, it can make it look worse and more annoying. If you use a watermark in the right place and with the right design, it will look good and work. Sometimes, poorly designed or misplaced watermarks annoy viewers. Some people even try to remove watermark from videos. This proves how frustrating a bad watermark can be.

​Let’s discuss six common mistakes in using watermarks in videos.

Placing the watermark in the wrong place

​This is one of the most common mistakes. Sometimes the watermark is placed in a place that covers the main content of the video. For example, a large logo in the middle of the screen makes the video boring to watch. On the other hand, if the watermark is placed in a corner, someone can easily cut it off.

​The right way is to choose an angle where it won’t cover the main visual. This makes the watermark look nice and effective. So, when placing the watermark, make sure that it doesn’t create any problems for the viewer.

​Making the watermark too big or small

​If the watermark is too big, it will overshadow the main content of the video. If it’s too small, no one will notice it, so it has no effect.

​The right way is to maintain a balance. The watermark should be of a size that is easy to see, but does not distract from the main subject of the video. Finding this balance can take some experimentation.

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Using a poor or unnecessary design

​A good watermark makes the video look more professional. But using a blurry logo, unclear text, or overly complex fonts will make the video look worse. If the color of the watermark blends in with the background of the video, it will not be noticeable at all.

​So you should design a watermark that reinforces your brand. A poorly designed watermark can reduce the credibility of your work. Sometimes, poor quality watermarks can degrade the quality of a video. In such cases, creators use various video quality enhancer tools to improve the sharpness or clarity of the video. While this can be beneficial, it is best to use a good quality watermark from the start.

​Forgetting consistency

​Many creators use different watermarks across their videos sometimes a logo, sometimes plain text, and sometimes different colors. This kind of inconsistency weakens your brand identity. ​When you use the same watermark across all your videos, viewers can easily recognize your brand. This is very important for your brand. If you don’t maintain consistency, viewers won’t easily remember who created your videos.

​Not considering visibility on different devices

​A watermark that looks great on a computer screen can be almost invisible on a mobile phone. Sometimes the light colors of the watermark look different on different devices, making it completely invisible on some displays.

​Test your video on different devices before uploading it. This ensures that your watermark will be effective everywhere. If you ignore this, your watermark may become ineffective for most mobile users.

Relying Too Much on Watermarks for Protection

​Many people think that using a watermark makes your video completely secure, but this is a misconception. Because if someone really wants to steal your video, they can easily cut out the watermark, blur it, or use a filter to re-upload the video.

​The good thing about watermarking is that it protects your video from common theft and makes your brand known to everyone. However, using a watermark alone is not enough. If you really want to protect your work, you should also take other steps such as registering a copyright, using a license, and reporting stolen content if necessary.

​Use watermarks correctly

​Watermarks are only effective when used correctly. They should be carefully placed in a place where they do not obscure the main content of the video. Also, the design of the watermark should be clear and consistent, and it should be visible on all types of devices.

​The main purpose of a watermark is to protect your content without ruining the viewing experience of the viewer. It should be used in a way that is noticeable, but not distracting to the viewer. By avoiding these common mistakes, you can use watermarks as a powerful tool for protecting and branding your videos.