Kita Mgbeje named as Jameson Irish Whiskey New Ambassador

Jameson Irish Whiskey has officially unveiled Kita Mgbeje as its new Brand Ambassador in Nigeria, marking a bold step in the brand’s ongoing commitment to cultural connection and community-driven storytelling.

Kita brings a uniquely global perspective to his new role. A graduate of the University of Calabar, he has spent the past years immersed in Nigeria’s creative and lifestyle scene, honing his skills across fashion, events, and communications. His blend of commercial awareness, cross-cultural fluency, creative intuition, and adaptability makes him a natural fit for the brand’s dynamic, people-first identity.

Known for his effortless style and deep ties to Nigeria’s tastemaking communities, Kita is not just a representative of the brand; he is part of the family. His appointment reflects the brand’s long-term strategy to build authentic resonance through the passions that matter most to its audience: music, food, fashion, and community.

As Jameson continues to grow its footprint in Nigeria, Kita will play a central role in engaging consumers, nurturing partnerships, and bringing Jameson’s values to life in a way that is relatable, real, and refreshingly smooth, just like the whiskey.

In his own words: “Being a part of the Jameson family feels natural because I’ve lived the spirit of connection all my life. This isn’t just about a title, it’s about building something meaningful with people who see the world the same way I do: through creativity, shared moments, and good energy.”
Kita’s journey with Jameson officially began with an intimate announcement during the Jameson Black Barrel Dinner at the Jameson Yard in Lagos. The evening reflected Jameson’s core values in a meaningful and authentic way.

With Kita leading the conversation, the brand is doubling down on what sets it apart: not just whiskey, but the people it brings together.