How Normad Music is Shaping The Future Of African Sound

One good thing about music sound, when it hits you, you feel no pain. · Where words fail, music sound speaks.

In the vibrant and ever-expanding African music landscape, Normad Music stands as a model of excellence, innovation, and dedication to the craft.

Established as a 360° music and entertainment company, Normad Music blends artistry with strategy, creating sustainable careers and elevating African music to the global stage.

Its mission is clear: to ensure artists are not just heard, but remembered for generations.

It is gathered that from the recording booth to international stages, Normad Music has partnered with some of the most exciting names in contemporary music, including Zlatan, Bella Shmurda, Lyta, Inkboy, LONAIR, and Bhadboi OML, among many others.

These collaborations span hit singles, project development, tour support, and cross-border partnerships , all executed with a deep respect for each artist’s individuality and audience connection.

“We’re committed to building sustainable careers, not just viral moments,” says Ademola Alugo, President of Normad Music. “Our goal is to make African artists globally competitive while preserving the unique essence of their sound.”

Without a consistent structural backbone, it becomes harder for artists to build longevity — a challenge that has shaped the industry’s current state.

While singles often dominate the charts, the limited infrastructure for promoting and monetizing albums means fewer artists see them as a viable focus.

Under the leadership of Ademola Alugo (President), Sani Ibrahim (Vice President), and Afeez Adepoju (Chief Operating Officer), Normad Music has become a trusted partner for both emerging talents and established hitmakers.

This leadership team merges deep industry expertise with a visionary outlook, placing the company at the forefront of music innovation, digital strategy, and brand growth.