The Last Rodeo: A Groundbreaking Fusion of Music, Fashion Set for September

Yinka Olatunbosun

Balmoral Hall, Victoria Island, will experience a once-in-a-lifetime experience as The Last Rodeo: The Final Ride of the Black Cowboys, presented by Don Crucifixto, takes the spotlight on Saturday, September 6th at the Balmoral Centre, Federal Palace Hotel, Victoria Island, Lagos.

Tipped as a spectacular celebration of Afro-Western culture, music, and fashion, this cultural experience will be impactful as it will rally creatives as well as culture enthusiasts under one roof.

This isn’t just a concert—it’s a revolution of identity, storytelling, and social change. A fully immersive Afro-Western experience, the journey starts at the gates. Guests will step through an illuminated tunnel featuring glowing floor panels and branded visuals into a cinematic Western-style town designed to blend African creativity with cowboy grit. Every corner bursts with interactive vibrancy comprising fashion boutiques and pop-up salons; salons, liquor stores and lounges; a functioning Rodeo Bank (where guests can trade Naira for exclusive currency); mini-horse ranch with guided rides; BBQ courts, grills, and local fusion dishes; Afro-inspired art galleries and installations; gaming and tech hubs and more.

Additionally, there will be photo booths, merch shops, wellness lounges and family zones. This delightful showcase sets the stage for brand integrations, experiential marketing, and artistic expression—right before entering the Legacy Walkway.

Before the music begins, attendees will walk the Legacy Walkway, a powerful visual tribute to African music legends, the life and journey of Don Crucifixto, and the life-changing projects of the Life Is Us Foundation.

The concert will feature performances by Don Crucifixto, Johnny Drille, Fave, Sean Dampte, Fola, Wetly, Joey Benks, DJ Pretty Play, DJ Bubu.

With Dotun and Ilo as hosts, the world-class show is produced by the legendary Edi Lawani. Indeed, The Last Rodeo is a benefit concert, with a significant portion of proceeds supporting the Life Is Us Foundation—a non-profit committed to providing education scholarships to over 300 underprivileged students and delivering mobile health clinics to over 10 underserved rural communities.

The event is backed by MTV Base, Beat FM, Classic FM, Naija FM, and Lagos Talks, The Last Rodeo offers premium partnership opportunities, including Naming rights to the immersive town; Interactive booths and product placement; Brand showcases and digital installations; as well as vendor and content partnership access.

Plans are already underway to produce The Last Rodeo Documentary Series for global streaming platforms, aimed at amplifying African stories through the lens of art, music, and social justice. This is not just a show—it’s a legacy movement in the making.