Paul Uwakwe Clinches Car Prize at Powell Homes Realtors Feast, Celebrates Cultural, Digital Marketing Strategy

In a remarkable moment of recognition and reward, real estate professional Paul Uwakwe received the keys to a brand-new car during Powell Homes and Shelters’ Mid-Year Realtors’ Feast, held at the International Conference Centre, Independence Layout, Enugu. The event, which drew over 1,000 realtors from across the country, was a celebration of excellence in property marketing and for Paul, a powerful affirmation of a unique approach that blends strategic digital marketing with deep cultural connection.

“My car from Powell Homes is more than a reward – it’s a symbol of what’s possible when we combine modern marketing with cultural purpose,” Paul said. “It’s proof that when we serve our people’s deepest needs for connection and belonging, success follows naturally.”

Paul’s rise to the top among Powell Homes’ realtors was driven by a clear understanding of what diaspora Nigerians are searching for: a connection to home, heritage, and long-term economic opportunity. He utilized digital tools to bridge the gap, creating content tailored to the needs and questions of potential buyers abroad. Through educational guides, virtual property tours, and WhatsApp Business groups dedicated to regional markets, he built trust and offered clarity to clients seeking property in the Southeast.

But for Paul, it wasn’t just about the transactions. His mission extended to preserving cultural identity through real estate, particularly in Enugu, Anambra, and Owerri — cities he describes as the “heartland of Igbo culture.” He emphasized the role of property ownership in sustaining traditions, connecting families to their ancestral lands, and promoting language and community values.

“When I market properties in these areas, I’m not just selling land – I’m selling heritage,” he said.

By educating clients on both the cultural and economic benefits of owning property in Southeast Nigeria, Paul not only drove sales but also inspired a wave of diaspora investment. His efforts have led to increased property demand, infrastructure growth, and job creation within local communities.

He produced a wide range of digital content from blog articles like “Why Your Children Need to Know Their Ancestral Home” to social media campaigns under the hashtag #ComingHome — and hosted live Q\&A sessions to address concerns in real time. Transparency, education, and cultural awareness became the pillars of his strategy.

His clients, particularly in the diaspora, responded positively. Over 50 families have successfully acquired properties through his guidance, many of whom were also introduced to cultural heritage tours and community integration programs. Locally, his work has sparked interest in property ownership as a form of economic empowerment and retirement planning.

Paul’s forward-looking vision includes expanding his digital reach, partnering with local governments for broader development impact, and creating cultural immersion packages for property buyers. He is also exploring educational initiatives such as scholarships linked to cultural preservation through real estate.

“To my fellow realtors and anyone passionate about our heritage: the opportunity is immense,” he said. “Our people in the diaspora want to come home, but they need guides who understand both modern marketing and cultural significance.”

As the applause rang out in Enugu during Powell Homes’ Realtors Feast, it became clear that Paul Uwakwe’s story is not just about winning a car. It’s a story of purpose-driven real estate, of reconnecting people with their roots, and of using digital tools to shape a new narrative for Southeast Nigeria.

“The future of Southeast Nigeria’s real estate market depends on realtors who understand that we’re not just selling property – we’re selling home, heritage, and hope,” he declared.