ThePhnyxWatches sees spike in global demand, founder cites years of strategy

At just 27 years old, Nigerian-born entrepreneur and global strategist, Abdul-Qawiyy Hammed, is making headlines worldwide as the founder of ThePhnyxWatches, one of the fastest-growing luxury men’s watch brands in the world — already boasting over 565,000 customers on its waitlist.

Born in Ibadan, Oyo State, to a high school teacher and a university lecturer, Hammed’s journey is a testament to perseverance, sacrifice, and visionary leadership.

Following his parents’ divorce at the age of eight, a young Abdul-Qawiyy became the backbone of his family, taking on financial responsibilities to support his mother and younger sister. By 11, he was selling airtime with just ₦2,000 in capital.

Two years later, he had saved ₦40,000 to invest in his mother’s small clothing business — unknowingly laying the foundation for what would become a multimillion-dollar entrepreneurial path.

His first major breakthrough came at just 19, when he generated over $1 million in a single day through eCommerce — a feat that launched his global rise. By age 21, he had moved out of Nigeria and settled in Dubai, where he now runs multiple ventures and coaches brand owners generating between $3 million and $10 million annually.

His business acumen and insight have transformed several startups into 8-figure global brands, earning him international recognition and a loyal following.

But Hammed’s ascent has not been without challenges. He has faced public criticism, smear campaigns, and the pressure of being a self-made young Nigerian succeeding on a global scale.

“A prophet is never truly honored in his hometown until he leaves, wins, and returns as a king,” he often remarks — a sentiment that reflects Nigeria’s complicated relationship with rising local talent.

His luxury brand, ThePhnyxWatches, is more than a premium accessory — it is a symbol of resilience and rebirth. Inspired by the mythological phoenix, the brand is dedicated to individuals who have risen from the ashes of poverty, self-doubt, and loss.

The company is currently expanding into markets across Europe, the Middle East, and North America, with a growing international customer base.

Beyond business, Hammed is a vocal advocate for mental health awareness, breast cancer prevention, and education access for underprivileged youth.

After losing his mother to suicide in 2023, and his grandmother to breast cancer, he has committed to using his platform and wealth to support these causes.

An advocate of legacy wealth and generational planning, Hammed has designed long-term financial blueprints for his future family — ensuring each of his future children becomes worth over $161 million by age 21, a model he promotes as a challenge to African families to think and plan across generations.

Although he now resides in Dubai, Abdul-Qawiyy continues to invest in Africa and mentor young Nigerian founders. His strategic consulting services, priced as high as $250,000 per client, attract global entrepreneurs — yet his message remains clear and accessible:

“Bet on yourself. Don’t wait for permission. And don’t try to be understood by those still committed to misunderstanding you.”

Abdul-Qawiyy Hammed represents a bold and principled new wave of Nigerian excellence — a generation building not just wealth, but dynasties that will echo for generations to come.