Orijin Treats Consumers to ‘Orijinal Nite’ in Ibadan

The city of Ibadan, the Oyo State capital, was agog last weekend, as lovers of Orijin bitters and beer drinks were treated to an unforgettable ‘Orijinal Nite. Staged at Matrix Lounge, Bashorun, fun seekers who thronged the venue were entertained by popular Fuji artiste, Fujicologist, as they enjoyed their favourite Orijin brands.

As the music swayed, the atmosphere was filled with the rich aroma of Orijin beer and Orijin bitters. Guests relished the distinct flavours of Orijin’s unique blend.

The highlight of the event was the raffle draws, which saw Orijin consumers win various prizes such as cartons of Indomie noodles, cooking oil and grand prizes of an electric fan and a 50-inch smart television set.
The winner of the Smart TV, a female simply identified as Cypre, while expressing her excitement, thanked organisers of the event, saying the prize she won has again reactivated his loyalty to Orijin.

Speaking with journalists on the sidelines of the event, Senior Brand Manager, Orijin™, Dorcas Mashingil, reaffirmed the brand’s commitment to celebrating cultural heritage through a modern lens. She noted that Orijin aims to uniquely blend tradition and contemporary style to resonate with both younger audiences and long-time consumers of the brand.

“Our goal is to deliver a powerful cultural experience with Orijinal Nite. One that honours our roots while connecting with today’s vibrant spirit,” she said. She also confirmed that the ‘Orijinal Nite’ activation will continue to expand across major cities nationwide.