Prime Influence Limited: Eval Joe Eka Redefines Influence in Nigeria’s Creative and Brand Space

After years of driving strategy and execution behind some of Nigeria’s most memorable brand activations and campaigns, Eval Joe Eka is stepping into the spotlight with the official launch of Prime Influence Limited — a full-service creative and talent management agency dedicated to reshaping how influence is built and sustained in Nigeria.

Headquartered in Lagos, Prime Influence brings together brand strategy, talent representation, and experiential marketing under one umbrella — offering a structured approach to the often fragmented world of brand and creative engagement.

“Influence is more than visibility,” Eka says. “It’s about structure, story, and staying power. That’s what we’re bringing to the table.”

A Strategic Hub for Brands and Creatives:

Prime Influence Limited is positioning itself as a key partner for businesses and creatives alike, with services that include:
• Brand Strategy & Management – helping businesses clarify their identity and compete effectively in saturated markets.
• Talent Management & Representation – guiding artists, influencers, and creatives in developing their brands, securing partnerships, and growing with intention.
• Experiential Marketing & Event Production – curating campaigns, activations, and cultural moments that drive deep audience connection.
• Customer Engagement & Campaign Execution – ensuring that great ideas translate into real-world impact.

A Career Rooted in Culture and Communication:

Eval Joe Eka’s professional journey spans more than a decade of brand development, event production, and marketing strategy. From managing national product activations from lifestyle to beverage brands Eka has cultivated a reputation for understanding both consumer behaviour and creative storytelling.

His approach is grounded in bridging creativity with structure — an approach he believes is urgently needed across Nigeria’s fast-growing creative economy.

“We have an abundance of talent and ideas in Nigeria, but many lack the strategic backing to scale,” he explains. “Prime Influence is here to fill that gap.”

Looking Ahead:

With a team currently operating out of Lagos and Abuja, Prime Influence Limited is now onboarding clients across industries — from fashion and entertainment to startups and legacy brands looking to deepen cultural relevance.

For Eval Joe Eka, the firm represents more than a business — it’s the product of years of insight, relationships, and a vision to elevate the meaning of influence in Nigeria’s creative and commercial spaces.