Critical Review: Elevating Expectations Where Oretbespoke Excels and Where it Can Grow”

Dimeji Alara

A balanced critique of Oretbespoke reveals strong advantages as well as areas for improvement. On the positive side: the bespoke tailoring, local materials, strong craftsmanship, personal consultations and clear brand positioning work in the brand’s favour. This is luxury done thoughtfully rather than volume-driven. From the Daily Trust piece: “every piece we create is made from the finest locally sourced materials… ensuring quality and a deep connection to our roots.”
The brand’s alignment with social impact—waste recycling, training artisans—is also a plus and adds depth to the luxury story. Yet, looking ahead, a few questions arise:

• Scale vs bespoke: bespoke implies limited volume; can the brand scale its operations and still maintain the craftsmanship and individual attention?

• Pricing & accessibility: luxury bespoke often means high price points; how does this fit with local market dynamics and diversify clientele?

• Market visibility & export: to build a lasting luxury brand, visibility beyond Nigeria matters—how will Oretbespoke navigate regional and global markets?

• Sustaining social impact: as growth occurs, will the brand maintain its training programmes and recycling commitments, or will commercial pressures dilute them?

Overall, the brand is very strong in its current form; the critique highlights growth pains rather than foundational flaws. If Oretbespoke can navigate scaling thoughtfully without compromising quality or purpose, it could solidify itself among leading African luxury labels.