Breaking Barriers: Priscilla Iyari’s Inspirational Journey in Marketing

In the vibrant streets of Lagos, Nigeria, where brands compete relentlessly for consumer attention, a young and ambitious marketing enthusiast quietly charted her path. Armed with creativity, tenacity, and an eye for opportunities others overlooked, Priscilla Iyari rose through the ranks to become one of Nigeria’s most admired brand managers.
With over 14 years of experience driving strategic success, Priscilla has established herself as a force in global marketing, skillfully blending innovation with measurable results. Her work with FACE—a coalition of black-led organizations dedicated to fostering economic growth and generational wealth for Canadians of African descent—underscores her ability to turn big ideas into transformative impact. From Lagos to international boardrooms, Priscilla’s journey is a testament to the power of bold vision and the art of connecting brands with purpose.
Priscilla’s professional journey is as diverse as it is impressive. Her early years were shaped by her role as an On-Air Personality at Unilorin 89.3 FM, where she honed her communication skills. As the presenter of programs such as “TGIF Overnight Lounge” and “The Afternoon Drivetime Show,” she captivated audiences with her voice and engaging content. This foundational experience laid the groundwork for her future endeavours in marketing and branding.
Her transition into the corporate world began with an internship at Globacom, where she served as a Project Coordinator and SIM Registration Supervisor. Here, she demonstrated her leadership capabilities by supervising a team of 14 officers and significantly increasing SIM card registration outputs. This role began her journey into stakeholder engagement and project management.
Priscilla later joined BDC Communications as a Public Relations Account Executive, managing high-profile clients such as Dufil Prima Foods, VConnect, and Nobel Carpets. Her work involved organizing impactful events like the Indomie Independence Day Awards and spearheading marketing strategies that enhanced brand visibility. These roles allowed her to sharpen her expertise in public relations, media relations, and event coordination.
Rising Through the Ranks
One of Priscilla’s significant career milestones was her time at Wema Bank Plc. As the Brand and Marketing Communications Manager, she executed groundbreaking initiatives that transformed the bank’s image. Among her achievements was organizing the bank’s first-ever Hackathon, which provided $10,000 in seed money to innovative solutions. She also managed the onboarding of the bank’s first celebrity brand ambassador, Teni, which significantly boosted customer engagement and brand awareness.
Priscilla’s ability to innovate and deliver measurable results extended to her role at Advans Microfinance Network. Here, she positioned the organization for success by leading integrated marketing communication efforts and launching a pioneering multi-dimensional banking app, Adspire. Under her leadership, the institution expanded its branch network from 9 to 21 branches within a year and won its first four international and local awards.
Her tenure as the Brand and Marketing Communications Manager for Quickteller, a subsidiary of Interswitch Group, further cemented her reputation as a strategic marketing leader. Priscilla’s efforts in integrated marketing, digital transformation, and stakeholder engagement elevated Quickteller’s brand equity, making it a household name in the global fintech ecosystem.

A Multifaceted Leader
Currently, Priscilla serves as the Regional Marketing and Communications Outreach Officer for FACE Coalition in Toronto, Canada. This role allows her to blend her extensive experience with her passion for driving societal impact. She is responsible for developing and executing effective marketing strategies, managing diverse communication channels, and fostering ecosystem partnerships. Her work has not only positioned FACE Coalition as a prominent industry player but has also amplified its role as a key enabler in the financial and social ecosystem.
In addition to her full-time role, Priscilla dedicates her time as a Career and Business Mentor at the Women’s Economic Council, where she supports women entrepreneurs and professionals in achieving their goals. Her mentorship is a reflection of her commitment to empowering others and driving positive change.
A Skillset Built for Excellence
Priscilla’s expertise encompasses a broad spectrum of disciplines, reflecting her ability to adapt and excel in diverse roles. She has honed her skills in shaping compelling brand narratives, orchestrating integrated marketing communications, managing complex projects, and advancing sustainability initiatives. Her strategic acumen is evident in her adeptness at navigating intricate multilateral stakeholder environments and successfully executing corporate social responsibility programs.
Over the course of her career, Priscilla has cultivated a deep understanding of brand development and management, seamlessly integrating this knowledge into her work. Her mastery of stakeholder engagement allows her to foster meaningful partnerships, while her proficiency in digital marketing and content creation ensures she effectively communicates across various platforms. By leveraging multi-channel marketing strategies and strategic public relations, she consistently delivers impactful campaigns that align with organizational goals.
Priscilla’s talent for storytelling, coupled with her analytical mindset, has empowered her to develop brand narratives that resonate deeply with diverse audiences. Her approach, whether in the context of innovative product launches or navigating complex crisis communications, is firmly rooted in delivering tangible value and creating lasting impact.
Inspiring the Next Generation
Beyond her professional achievements, Priscilla serves as a role model for aspiring marketers and communicators. Her journey—from a young broadcaster in Nigeria to a global marketing leader in Canada, is a source of inspiration for many. She embodies the qualities of resilience, adaptability, and a relentless pursuit of excellence.

Priscilla’s ability to navigate challenges and seize opportunities is a reflection of her “nerves of steel” and her commitment to making a difference. Her story is a reminder that success is not just about individual accomplishments but also about the impact one creates in the lives of others.

Some would call Priscilla Iyari’s career a masterclass in marketing and communications, but it is also a lifelong lesson on the benefits of hard work and a purpose-driven lifestyle.

As she continues to break barriers and inspire change, Priscilla Iyari’s story serves as a powerful reminder that with passion, perseverance, and a clear vision, it is possible to create a lasting legacy in any field.