Md Mehedi Hasan Shares How Public Relations Helps Brands

In a recent interview, the founder of WikiGenius, Md Mehedi Hasan, widely known as Shovon Ahmed, shared five nuggets on how Public Relations (PR) plays a pivotal role in benefiting brands.

Public relations, the seasoned publicist said, plays a crucial role in meticulously crafting and maintaining a brand’s reputation.

PR experts strategically communicate the brand’s values, achievements, and positive stories.

By consistently delivering compelling narratives, brands can build a favourable perception among their target audience, fostering trust and loyalty.

Improves SEO: Shovon emphasised that PR isn’t solely about media relations but also about contributing significantly to a brand’s online presence.

PR activities, such as securing media coverage and collaborating with influencers, generate valuable backlinks.

These high-quality links enhance the brand’s authority in the eyes of search engines, ultimately improving its search rankings and online visibility.

Increases Credibility: Credibility is paramount in today’s competitive market, and PR is a powerful tool to establish and bolster it.

According to Shovon, a well-executed PR strategy involves positioning the
brand as an industry authority.

“By showcasing expertise, achievements, and positive associations, a brand can gain the trust of its audience and stakeholders, enhancing overall credibility,” he emphasised.

Generates New Leads: Beyond shaping perceptions, PR efforts are instrumental in lead generation.

Shovon highlighted that strategic PR campaigns, whether through media features or event participation, create opportunities for brands to capture the attention of potential customers.

By effectively communicating key messages and unique selling points, PR transforms
interest in tangible leads for the business.

Secures Positive Media Coverage: Positive media coverage remains a cornerstone of successful PR.

He elaborated on how well-planned PR initiatives can secure coverage from reputable media outlets.

Whether through press releases, media pitches, or engaging storytelling, brands can reach a broader audience and benefit from the implied endorsement that comes with positive media
exposure, solidifying their position in the market.

Shovon’s detailed insights underscore the nuanced and comprehensive nature of PR’s impact on brands.

He also outlined the role of PR in communication, shaping perceptions, influencing online visibility, and driving tangible business outcomes.