Creating Affordable Learning for Millions: The Efiko NG Model

By Seun Paul Olatunji

In many developing nations, quality education is often considered a luxury. Yet, the world is changing too fast for knowledge to remain expensive or inaccessible. Affordable digital learning is no longer optional; it is essential.

Efiko NG was created with one mission: to make practical skill acquisition accessible to every Nigerian, regardless of background or income level. Today, it serves over 3 million learners across the country.

Here is the model that made it possible.

Micro-Skilling Over Long-Term Courses

Traditional courses are expensive because they require extensive content and long-term commitments.

Efiko NG flips this model by offering:
• Short, focused learning units
• Immediately applicable skills
• Lower costs due to efficient content structures

Learners pay less, learn faster, and gain practical value.

Pay-Per-Course Affordability

Instead of forcing learners into subscriptions or large payments, Efiko NG uses a pay-per-course model.

This eliminates financial pressure and allows learners to buy only the skills they need.

High-Impact Content at Low Cost

Efiko NG works with instructors, creators, and industry practitioners to produce content that is both relevant and affordable.
By optimizing production and delivery, costs stay low while value remains high.

Nationwide Access Through a Lightweight Platform

The platform is designed to run on virtually all smartphones, including low-end devices.
This single decision unlocked millions of potential learners who would otherwise be excluded.

Scale Through Community & Trust

Efiko NG grew because people trusted it.

The more learners saw real results, the more they invited others; creating a network effect that has fueled the platform’s growth to over 3 million active learners.

Conclusion

Affordable learning is not simply a pricing strategy, it is a commitment to national development.
The Efiko NG model proves that when education is accessible, learners transform, communities advance, and the nation prospers.

Nigeria’s future will be shaped not by certificates, but by skills.
And affordable EdTech is the path to unlocking those skills for millions.

About the Author

Seun Paul Olatunji is a tech founder and CEO of Naija Spirit Multimedia. He is the creator of WeVoteYou, a civic technology platform, and Efiko NG, a digital learning and skills development platform.
He focuses on designing and scaling technology-driven solutions that advance digital education, civic participation, and innovation-led development, and has trained and mentored hundreds of individuals in practical tech skills and technology-enabled problem solving.