Meet the Digital Architect Behind Nigeria’s Most Viral Music Moments
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In an industry where trends come and go overnight, Oluwafemi Olayinka is building something that lasts. As Chocolate City Group’s lead digital strategist, he is engineering the viral moments that define Nigerian music in the age of reels, retweets, and remixes.

Since joining the label in 2021, Olayinka is becoming the go-to architect behind their impactful campaigns, using a rare blend of cultural fluency and analytical rigor.

Whether he’s designing the influencer pipelines, fine-tuning YouTube rollouts or unlocking international audiences for artists under the label’s roster, he’s doing it with metrics that matter and results that speak.

What’s distinguishing Olayinka isn’t just his knack for creating viral content. It’s his ability to tie that virality to business outcomes. Under his leadership, Chocolate City’s artists are not only trending they’re charting, streaming, and selling out.

Outside of Chocolate City, he has collaborated on projects with brands such as TikTok on its #SaferTogether initiative and even Spotify Africa’s also. His strength  is in helping global companies understand African audiences and speak to them authentically.

He is also proving that digital strategy is not guesswork. It’s research, iteration, and relentless execution. Using tools like Chartmetrics and Brandwatch, he is decoding what fans want, how they behave, and where attention is shifting long before a song drops or a trend breaks.

For Olayinka, a campaign doesn’t end at virality, it  deepens into loyalty through intentional community engagement. “Success in this space is about effort, timing, resonance, and God,” Olayinka shares. “You can’t fake community. You have to build it, and then show up for it.”
And show up he does. Daily. Across platforms.

Across regions. Across sounds. To Oluwafemi Olayinka, Nigeria’s music scene is not just finding a marketer, it’s finding a movement maker.