Abuja Fashion Week: Putting Abuja on the Fashion Map

The forthcoming Abuja Fashion Week continues to gain momentum amongst movers and shakers of the fashion industry in Nigeria and beyond. It is gradually becoming, as projected by organisers, as a ‘breath of new fresh’.

The Abuja Fashion Week, the first of its kind in Abuja, was designed to expose the Abuja community to the exploding fashion industry.

Known for her retinue of upwardly mobile young men and women, politically exposed persons, and high-end individuals across a wide range of cultural diversity, intellectual abilities, and astounding characters, Abuja is yet to claim her seat at the highest tables in the fashion world.

This does not only bother on the side of the consumers but also for fashion-preneurs, fashion enthusiasts, creatives, business owners, and investors alike. Brands in Abuja are focused on the Lagos trend while the whole fashion hub in Abuja begs for attention.

For fashion business owners, vendors, and creatives, they are guaranteed more than instant and high rewarding sales, they can leverage the massive media attention built around the fashion week to build new contacts, business exposure, and strengthen their existing contacts in the fashion world and beyond. This further guarantees their chances of meeting new customers to expand their base.

With registrations and enquiries received from South Africa, Ghana, The Gambia, and Kenya, the Abuja Fashion Week is already the biggest fashion event to come out of Abuja. Many would like to say many have tried to crack this hard nut once, but this attempt is not the usual; it is the beginning of the journey to the promised land.

While it’s not the New York runway or the Milan Fashion Week, the Abuja Fashion Week would not only put Abuja on the map, but it would also deliver her potential to attract the best creatives, investors, and media attention.

As the organisers hope to build a hub of fashion experts, models, fashion designers and lots more, it promises a riveting network of like-minded industry professionals and players where learning about trends and practices are possible, limitlessly.

The organisers have noted that the lineup of vendors confirmed for exhibition shows that the fashion week would attract the attention of the global watchers and definitely would rewrite the Abuja fashion story.