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Modern Art Trends
The last few years continue to reflect the global transformations of the art world – artists are fighting for the attention of users in the digital niche, and the consumers need friendly design and are looking for a new sincerity in it.
Animation
Vibrant illustrations still help creators quickly and effectively build an emotional connection with the consumer. Three trends can be identified in this regard:
Flat 2.0 – vector shapes are easy to draw and animate – they are suitable for many communication materials, and they become more personalized.
Hand-drawn illustrations always look crafty, so they evoke emotion in the consumer and are remembered better.
Branimation – animated branded content.
These trends can be found even in online gambling since slot developers try to implement modern art solutions into their products. You can play trueflip canada with visual excitement and make a profit.
NFTs
NFT tokens have begun to penetrate all spheres of life – expanding the horizons of digital, they set new rules of the game for traditional art, retail, the fashion industry and brands of various specifics. Experts also note an increase in demand for the development of NFT avatars. This area will continue to grow rapidly and finally commercialize or fade away and become a niche phenomenon. The number of specialists focused on this niche will grow, as long as the cost of work in it grows and the demand is not satisfied. Designers and artists will become NFT designers and move on to NFT art.
Augmentation of Reality
The maximum expansion of reality is the trend for the next few years. Users and creators have a feeling that there are no limits, and everything is possible thanks to a variety of immersive technologies – AR, VR, MR. We have witnessed cases with dynamic patterns in a fictional location. Artists believe that if this has not been done before / it has not been done this way, then it needs to be done now.
Art groups are increasingly using the power of augmented reality to express their values, evoke emotions, and stand out from the competition. The implementation of this can be in any format – for example, through Instagram masks and entire collections of virtual clothes that you can try on. It turns out to be effective and eco-friendly.
Neural Networks and Big Data Design
Technology development brings us into the context of design with the help of artificial intelligence. The machine is frankly bad at drawing and does not try to hide it. Someday it will learn, but for now, its sweet clumsiness, absurdity and shameless primitivism are a breath of that fresh air that we all need today in commercial design.
New Sincerity and Humanity
The prolonged pandemic and associated restrictions have led to an awareness of the vulnerability of the world – now the connoisseur needs support more than ever. Self-isolation and lockdown in 2020 once again emphasized that the user is looking for a home, so in arts, they are no longer looking for a vertical relationship structure, but for a friend who will understand them.
If the artist started a frank conversation with a consumer/friend, then the creations are ready to remind in every possible way that a person is not perfect. Every year the visual moves more and more towards inclusion and intentionally incorrect typography (even the letters in the logo have the right to be different and differ in spelling).
The search for additional points of contact with the consumer includes the following aspects:
work with abstract forms;
experiments with their interaction;
readable typography;
simple, uncluttered illustrations.
This trend will continue – the development of design systems will be characterized by a deepening of emotional ties with the consumer. The task of the visual is to simplify and accurately convey to the consumer what is between the lines.
As you can see in the visuals predicted above, we’re in for a creative mix of different design choices. Trends do not follow the calendar – some suddenly appear, rapidly conquer the world and disappear no less unexpectedly, while others stay at the top of preferences for years. Attempts by contemporary artists to use technology will allow them to obtain new forms and techniques in art shortly. Let’s witness this process together.
