Ooni of Ife Lauds Goldberg for Showcasing Yoruba Culture in New TV Commercial

By Vanessa Obioha

The Ooni of Ife, Adeyeye Enitan Ogunwusi recently marked the inaugural edition of Goldberg Omoluabi Day in his palace in Osun State. The day was set aside by the revered traditional ruler to recognize and laud the efforts of industrious sons and daughters from the southwest region, commonly known as Omoluabis.

To mark the day, Goldberg released a new TV commercial celebrating the rich, vibrant, exciting culture and traditions of the Yoruba people of Nigeria. The commercial featured celebrities including Goldberg’s brand ambassadors: popular Yoruba actor, Odunlade Adekola, DJ Kaywise, and comedian Debo Adedayo, aka Mr Macaroni.

“The TV story is built around the hard workers who come together to deliver enjoyment to our people at one of the popular festive events in Yorubaland – Owambe. We adopted a traditional wedding setting that incorporates several of the brand’s values, such as enjoyment, hard work and respect for customs/traditions,” explained Senior Brand Manager, Goldberg, Olaoluwa Babalola.

Speaking after the premiere of the TV commercial, the Ooni of Ife praised Nigerian Breweries for the concept and beauty of the ad. He also praised the company for organising the first Goldberg Omoluabi Day.

Also, 10 people, including artisans, labourers and bakers, were honoured by the brand with a cash prize of N200,000 each, while in a surprise show of solidarity, the Ooni also honoured three other people, including a security man and a cleaner, with N200,000 each.