Cambridge Judge Business School Chronicles Rise of ALAT, Wema’s Digital Bank

Cambridge Judge Business School Chronicles Rise of ALAT, Wema’s Digital Bank

Former Managing Director of Wema Bank and author of ‘The Transformational Leader’, Ademola Adebise, recently shared ALAT’s groundbreaking journey, which is Nigeria’s first fully digital bank, in an enlightening session with MBA and PhD students, and some faculty students at the prestigious Cambridge Judge Business School.


According to a statement, the school is currently conducting an in-depth case study on ALAT, which was introduced in 2017.
Under Adebise’s leadership, ALAT became a pioneering digital banking platform in Nigeria and set a benchmark for innovation in the financial sector.
“Launched when traditional banking services dominated, ALAT brought a fresh perspective to banking with its fully digital approach, eliminating the need for physical branches and transforming the way customers interact with their finances.


“The development of ALAT by Wema Bank was a bold move, challenging conventional banking models and showcasing the potential of digital transformation in the financial industry. Ademola Adebise, through his vision and leadership, played a pivotal role in steering ALAT towards success.
“His strategies and commitment to digital innovation facilitated ALAT’s growth into a robust platform that now serves as a backbone for other neo-banks, allowing them to leverage its infrastructure to offer seamless banking services.


“The case study at Cambridge Judge Business School aims to dissect the strategic decisions, challenges, and innovations that propelled ALAT to the forefront of digital banking in Nigeria. From its launch during the tenure of Segun Oloketuyi as MD/CEO to its initial growth phase during Ademola Adebias’s time and now still on an upward trajectory with Moruf Oseni at the helm of affairs, Alat is also a case study on the sustainability of innovation and teamwork in action,” the statement explained.

It pointed out that students and faculty members were therefore keen to understand the dynamics of leading a digital transformation in a market ripe for disruption. The study of ALAT’s journey provides valuable insights into the leadership qualities required to drive change and the potential of digital technologies to redefine industries.

Adebise’s session at the business school not only highlighted the technical and strategic aspects of launching a digital bank but also delved into the leadership and vision required to challenge the status quo.

His book, ‘The Transformational Leader’, complements the case study by offering a deeper understanding of the leadership principles that can lead to successful organisational transformations.

“As digital banking continues to evolve, the story of ALAT and Ademola Adebise’s leadership offers inspiration and lessons for future leaders in the digital age. It showcases the power of innovation and the impact of visionary leadership in creating platforms that not only meet customer needs but also drive the industry forward. The case study at Cambridge Judge Business School will undoubtedly serve as a valuable resource for those looking to navigate the complexities of digital transformation in the banking sector and beyond,” it added.

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