In an intimate dinner, premium Scottish single malt whisky The Macallan officially unveiled former Big Brother Naija housemate, Daniel Atteh (also known as Sir Dee) as its Lagos brand ambassador.
Over the past few months, Atteh has become a consistent presence at numerous events hosted by The Macallan, leading attendees on an immersive journey through the whisky production process, from the casks to the glasses. He is recognised as an astute host, actor, luxury lifestyle Influencer and whisky connoisseur
Speaking on the choice of Atteh, Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi said, “The strategic selection of Daniel Atteh as The Macallan’s ambassador is more than just a mere endorsement; it symbolises a deliberate effort to align the brand with a persona whose essence resonates with its core values. We take immense pleasure in introducing Daniel Atteh as our new brand ambassador.”
He added that Atteh epitomises excellence and inspiration, making him an impeccable representation of the brand across various markets and demographics.
“I feel honoured to be an ambassador/educator with The Macallan; I have always had a strong affinity to the Macallan and I’m very excited to begin this journey with a brand that has demonstrated an unwavering commitment to craftsmanship, legacy, distinctive taste and contribution to a timeless tradition,” enthused Atteh who was in the company of friends and his fiancée Miss Chloe.
Also present at the dinner which was held at The Macallan Lounge in Kaly Restaurant and Bar, Victoria Island, Lagos, was the creative designer Mai Atafo, and BBNaija alumnae Jeff Nweke among others.
