Raheem Akingbolu
Fayrouz, a Nigeria’s leading carbonated soft drink brand, has hosted a brunch event themed ‘The Art of Fayrouz’’ in Lagos to further captivate its consumers with strategic consumer experiences.
The brunch event, which served as the brand’s first official event after its recent relaunch featuring the brand’s new look and Apple-Watermelon flavour, was packed with glamour, class, and fun.
Brand Manager, Fayrouz, Nigerian Breweries Plc, Oluchukwu Ohakawa said at the event that to remain relevant in the evolving industry, one must continue to reinvent oneself, hence the need for the new offering.
He said: “This is what we have done at Fayrouz. We understand that our consumers deserve more; therefore, we continue to reinvent ourselves to suit our customers’ needs based on changing times.
“I am especially pleased with what we have done here, as this hints at our relentless commitment towards satisfying our consumers with exciting new flavour and targeted consumer experiences. Fayrouz is all about class; it’s about great taste. We would continue to uphold the standard that Fayrouz has always been known for and this event was not an exception.”
