Xiaomi Strengthens Footprint in Nigeria

Chinese phone maker, Xiaomi, has partnered Jumia Nigeria to bring its latest smart phone devices to the country.
The new phones, Redmi Note 5a, Redmi Note 5a Prime, Redmi 5 and Redmi 5 plus  were launched on Jumia’s website and had rolled out in the market for sales.
Speaking on this partnership, Chief Executive Officer of the partnering firm, Juliet Anammah, expressed optimism in the deal adding that he was confident that the phone brand would replicate its success in Nigeria as it was in India and Indonesia going by its level of understanding of the market.
“We are proud to bring these devices to the Nigerian market. One remarkable attribute of the phones is their picture quality. The Redmi 5a Prime boasts of a 16MP front camera, with f/2.0 aperture on the front as well as a flash light, while the primary camera for the phones on the rear packs a 13-megapixel camera.
“All the devices feature a 5.5’HD screen with a resolution of 720 pixels by 1280 pixels and have a super slim 8.4mm thickness and an appealing unibody metal chassis that gives it a wonderful aesthetic look. They are powered by an Octa-core Qualcomm 435 and use  a dual nano sim slot.
“The most notorious feature is undoubtedly the device’s high-spec camera, which allows its users to capture precious moments and fleeting sceneries with ease. A growing trend in the world of tech and fashion that will definitely leave its mark and become a reference for future devices,”Anammah claimed.
Meanwhile, the phone maker has also indicated interest in the US smart phone market as it plans to establish its smartphone brand in the country in 2019.
Although security agencies in the country had warned US citizens to avoid products and services made by Chinese tech giants, Huawei and ZTE, observers said that Xiaomi which had just expanded to Western Europe may have to collaborate with US carriers to become relevant in the market.

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