Football Legend Mikel Obi Unveiled as RIF Trust’s New Ambassador

Leading international Residency and Citizenship by Investment advisory firm, RIF Trust, has yesterday, unveiled newly retired Nigerian footballer, Mikel Obi as its first global Brand Ambassador.

The announcement was officially made by the company at Deseo – Opus in Business Bay, Dubai.

The unveiling of Mikel Obi as RIF Trust’s first global Brand Ambassador comes after their successful global expansion into Africa, including Nigeria and Egypt, as well as across the Middle East over the past decade.

Mikel Obi, one of Africa’s most decorated international footballers, began his career with a local club Plateau United, before joining Norwegian club Lyn at the age of 17 in 2004. In 2006, he made a transfer to the English club Chelsea where he played for 11 years, before moving to China to play for Tianjin TEDA in 2017.

Speaking on the announcement, Mikel Obi said,

“RIF Trust is one of the most reputable Residency and Citizenship by Investment advisory firms in the world, and I am thrilled to join the RIF Trust family. One thing I enjoy most as a dual citizen is mobility to travel anywhere for both my work and holidays.

“I am excited to partner with RIF Trust following my retirement from football and I can’t wait to connect with passionate individuals and entrepreneurs who are seeking greater travel mobility and investment opportunities through second citizenship or EU residency with RIF Trust.”

The event had in attendance the Group Chief Operating Officer and Managing Partner, RIF Trust and Latitude Group, David Regueiro, B2B Regional Director and Managing Director of RIF Trust Nigeria, Ranny Muasher, Regional Director Africa, Teka Jibril and the Regional Marketing Manager-Middle East and Africa, Sarah Yasmeena El Shabrowy.

Also in attendance were A-listers such as Miss Universe UAE ‘21 Candidate, Hammy Hassan. Media Personality, Khalid Ghanayem, amongst others who were treated to an exclusive night of luxury with a focus on the Brand Ambassador announcement with Mikel Obi.

Commenting on the unveil, the Group Chief Operating Officer and Managing Partner, David Regueiro expressed great delight about the development.

“We are excited about our partnership with Mikel Obi as our first global Brand Ambassador because he has experienced first-hand the advantages and opportunities of having a second citizenship.

“Mikel Obi is without a doubt, one of the biggest football stars in Africa today. With this new brand partnership, we have the opportunity to show the world our commitment to providing our clients with opportunities to S.M.I.L.E. (Safety, Mobility, Investment Opportunities, Lifestyle, Employment and Education) with our Residency and Citizenship by Investment programme options. It is time for you to come on board with Mikel Obi and say “Hello To Freedom with RIF Trust.”

RIF Trust, assists individuals and their families in securing visa-free travel to over 140 countries, first-class education, high-quality healthcare options, and greater security through its second Citizenship and Residency by Investment programmes and has successfully assisted over 4,000 clients and their families around the world.

To learn more about RIF Trust’s range of Citizenship and Residency by Investment options, visit hellotofreedom.com. For more information on this collaboration, connect with @riftrust_ng on Instagram and Twitter.

RIF Trust, part of the Latitude Group, is the leading global Residency and Citizenship by Investment firm in the Middle East and Africa. It has a local focus with a global reach with over 22 offices worldwide, including in Brazil, Canada, Cayman Islands, China, Egypt, India, Lebanon, Malaysia, Malta, Montenegro, Morocco, Nigeria, Portugal, KSA, South Korea, UAE, UK, and the USA.