There is no one-size-fits-all approach when it comes to medicine because we are all unique with different needs. No matter the field or the practice, it’s essential that practitioners remain committed to serving their patients in a one-on-one manner, addressing their needs directly and providing the utmost level of care. Dr. Ruslan Zhuravsky is well-regarded for his individualized style of care, and medical professionals worldwide look up to him for advice on implementing processes that cater to the welfare of patients. Here, Dr. Zhuravsky explains why it is so important to deliver an individualized approach every single time.
A cosmetic surgeon based out of South Florida, Dr. Ruslan Zhuravsky has served countless patients in a broad area since the beginning of his career. After graduating from Penn State and Nova Southeastern University, Dr. Zhuravsky started his career in New York, eventually opening his own practice in New Jersey and realizing his lifelong dream of opening another in South Florida. “I’ve had the pleasure of working with so many different people over the course of my career,” states Dr. Zhuravsky. “It taught me that everyone has different needs and motivations, and the work you provide for one person may not work for the next. Therefore, it’s imperative to see your patient as an individual every single time and work together on a plan where they feel heard and valued.”
Cosmetic surgery is certainly not something that is to be taken lightly, and Dr. Ruslan Zhuravsky takes that to heart. In 2020 alone, 15.6 million cosmetic procedures were performed, and that number is only expected to rise as practices permit more elective procedures while the pandemic restrictions continue to lift. Whether complete surgical procedures like breast augmentation or minimally invasive options like Botox, people are taking their aesthetic health and well-being seriously. “Patients seeking out cosmetic surgery are more empowered than ever before, and as doctors and specialists, we want to promote that empowerment by providing levels of care that reach our patients on a human level,” says Dr. Zhuravsky.
“People look to cosmetic surgery to meet a variety of needs,” Dr. Zhuravsky continues. “Reconstruction can be sought out after an illness, accident, congenital disability, etc., and we must always frame our care with sensitivity and understanding. It takes a lot of courage to decide on surgery, and I take that very seriously at my practice.”
The southern region in the United States is known for the highest percentage of cosmetic procedures performed annually, and Dr. Ruslan Zhuravsky has seen it all. “In Florida, there is an incredibly high demand for aesthetic and cosmetic procedures, and we’ve had many patients who come to us when their original surgery wasn’t right or didn’t meet their expectations. Everybody is different, and the right surgeon will accommodate their patients and enhance what makes them special and unique.” Dr. Zhuravsky ensures to take the patient’s goals, desires, physical characteristics, and all available solutions into consideration before advising on a treatment plan.
“At the end of the day, it’s about taking the time to ask the right questions, listening, and truly understanding what the patient is saying,” explains Dr. Zhuravsky. He believes that as long as you are asking the right questions, you won’t get the same answers, making the process as individualized as possible.
Dr. Ruslan Zhuravsky continues to promote a practice that prioritizes individualized care, and that is why so many patients frequent his practice for all their cosmetic needs. At ZFace Plastic Surgery, the patient is the priority, and Dr. Ruslan Zhuravsky has created an environment where his patients feel heard and comfortable. “When it comes to patient care, we are not put in this position to serve ourselves,” states the cosmetic surgeon. “Our job is to serve our patients, and that is a promise I refuse to break.”
