Rite Foods Reaffirm Commitment to Talent Promotion, Entertainment Industry Growth

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Gilbert Ekugbe

Rite Foods Limited has restated its commitment to promoting local talent and growth of the nation’s entertainment industry in its bid to discover and reward music talents in the country.

The Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, Boluwatife Adedugbe, speaking on the sponsorship of the most anticipated music reality show, Nigerian Idol season seven, further reiterated the company’s unwavering effort to make the partnership with the Nigerian Idol platform a worthy one by helping to amplify the show and provide the much-needed engagement necessary to thrill, excite and refresh viewers throughout the season.

According to her: “The Bigi brand is here for the second time to ensure that this season produces a crop of fresh talents who will be well-grounded to conquer both the local and global music scene. This is in line with Rite Foods’ commitment to promoting young talents and boosting the entertainment sector. “We can’t wait to go with all contestants and viewers on this refreshing music journey.”

She also stressed that the music platform would give the Bigi brand the space required to connect with its consumers who are great lovers of music.

“Music is a language which the Bigi brand explores to connect with the hearts and minds of consumers; as such, the Nigerian Idol platform is an excellent platform for Bigi, a proudly Nigerian brand to connect aggressively with its consumers. With all thirteen variants, there is a Bigi for every moment of the show – as a fan, viewer, or contestant,” she added.

The organizers of the reality show revealed that N100 million worth of prizes is up for grabs in the 7th edition which premieres on Sunday, February 6th, 2022 on DStv and GOtv.

This includes a recording deal, brand new SUV, cash prizes, and other alluring prizes from the headline sponsor, Bigi, Naija’s leading and favourite range of carbonated soft drinks with thirteen variants from the stable of Rite Foods Limited.

After virtual and live auditions which recorded over ten thousand entries for the music reality show across Nigeria, Season 7 premieres on the screen with refreshingly thrilling and rousing musical moments for lovers and fans of the show.