X3M Wins Creative Agency of the Year Award at LAIF


By Vanessa Obioha

Leading Nigerian creative agency X3M Ideas, has emerged winner of the Creative Agency of the Year award at the 16th edition of the Lagos Advertising and Ideas Festival Awards (LAIF) held recently.

In the last three years, X3M Ideas has won three times for its creativity and innovation at LAIF. In December 2020, the agency received one gold, eight silver, and ten bronze medals. The preceding year saw it take home the most prestigious award, Grand Prix, for its animated TV commercial, “DStv Step Up and Boost”, making them the “Best Creative Agency and Agency of the Year”. In 2018, X3M Ideas was recognized as one of Nigeria’s most valuable creative agencies.

For this year, it received the gold prize for its work on “Suicide Notes”, a campaign created to help people dealing with mental health issues, at the Luum Awards in Geneva, Switzerland.

“This year has been an incredible year for me and the team,” enthused CEO X3M Ideas and President of the AAAN, Steve Babaeko.
“There are numerous accomplishments to be grateful for. We are glad to see that our work continues to make such a great impact in Nigeria and are thankful to the LAIF Jury and the Board for this recognition.”

The Lagos Advertising & Ideas Festival (LAIF) is the brainchild of the Association of Advertising Agencies of Nigeria (AAAN). The award ceremony seeks to recognize creative excellence, improve the quality of the creative craft and promote the spirit of healthy competition and the application of global best practices.

Also awarded at the event were two viral content creators and a non-governmental organization namely, Ikorodu Bois, Josh2Funny, and Slum2School. They were each given special honours and recognition for their contribution to creativity.
Since its inception in August 2012, X3M Ideas has maintained its enviable position as one of Africa’s most valuable creative firms by demonstrating remarkable consistency in the creative sector both locally and internationally.