Zee Entertainment Enterprises Limited, the owners of Zee World and Zee Cinema has appointed The Temple Company as its representative. In a statement by The Temple Company, the full-service creative agency based in Nigeria will interface with public sector organisations looking to leverage the strength of Zee Entertainment’s widely accepted platforms to their advantage.
“We were ready for this collaboration long ago,” said Group Chief Executive, The Temple Company, Idris Olorunnimbe. “When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories. This new partnership with Zee Entertainment embodies these aspirations. We are excited at the promise this presents for sectoral growth.”
CEO, Sub-Saharan African and Indian Islands, Zee Entertainment Enterprises Ltd said Somnath Malakar equally expressed excitement over the new deal. “We are certainly excited to partner with The Temple Company which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing television market in Africa.’’
Zee World is one of the most loved channels from the entertainment company. Since its debut in 2015, the Hindi-language TV series content dubbed in English has become a staple that has kept Nigerians glued to their screens. According to the latest MPS data ratings, the channel commands a viewership base of up to one-fifth of the entire Nigerian Pay-TV landscape making it a desired platform for advertisers.
