Firm Launches Social Commerce Platform to Tackle Unemployment


Rabawa has launched the first social commerce platform in Africa to reduce unemployment rate in the continent.

The platform was designed to support African entrepreneurs leverage social media for curating, promoting, and selling their products to end users.

The social commerce platform is expected to give entrepreneurs access to a virtual shop and thousands of products from trusted suppliers. This will enable them to resell their products through a manufacturer or wholesale supplier and share with interested customers after adding a margin.

With Rabawa, users can start earning online without any investment. Leveraging the platform, entrepreneurs do not need to own their own shop or inventory to become very successful in their ventures.

COO of Rabawa, Olayinka Akinkunmi, in a statement, said: “Rabawa aims to provide 21 million Africans with their own businesses by 2023”.

According to Akinkunmi, the basic requirement for any aspiring Rabawa entrepreneur is to possess a smartphone or computer and a basic understanding of business.

“Rabawa is very confident that their business model will lead to accelerating the eCommerce sector and ensuring financial inclusion.”, she added.

If you have a basic understanding of business and aspire to have your own business, becoming a Rabawa entrepreneur can be a good starting point here, she further said.

Rabawa is a global distribution platform offering e-commerce supply chain solutions in Africa to entrepreneurs, committing to helping them quickly and easily launch their online businesses without any investment or inventory. The platform connects entrepreneurs to top manufacturers and wholesalers across Africa, Asia, the USA and UK.