COVID-19: Ecobank Commits N100m to Radio Campaign

0

Ecobank Nigeria said it has committed about N100 million to drive its National Radio Campaign ‘StaySafeNigeria,’ being part of its corporate actions to support measures to check the rising spread of the coronavirus.

According to the bank, the campaign which is a call to action, creating awareness and educating the populace on safety measures to adopt against the dreaded COVID -19, is currently running in over 50 radio stations across the six geopolitical zones of the country, the Federal Capital Territory, Abuja and the Federal Radio Corporation of Nigeria (FRCN) network news. This amount was in addition to the bank’s contribution as a corporate member of the Bankers Committee and the Nigerian Private Sector led Coalition to raise funds against COVID-19, the details of which it stated would be made public in due course.

“The campaign messaging which is in Pidgin, Ibo, Hausa and Yoruba is also being driven through the social media and is trending extensively on #StaySafeNigeria, #StaySafeNaija, #StaySafe tag following massive support from members of the Creative industry essentially on philanthropic basis,” it added.

The bank in the statement thanked the entertainers and football stars who have so far adopted the campaign as a show of commitment and belief in the bank’s approach in the public enlightenment of Nigerians, ensuring the message is taken to every door step, especially at the grassroots for all citizens to imbibe the ethos of “StaySafeNigeria”.

The bank listed those who have supported to include the Legends of Nollywood, Linda Ikeji, Brodashaggi, Alex Ekubo, Taooma, Sound Sultan, Bolanke Austen Peter’s, Mr Macaroni, Teni Oluwo, Dala Oruwari, former African Footballer of the year, Victor Ikpeba, football legends, Austin Eguavoen, Garba Lawal and Mutiu Adepoju amongst several others.

“The bank is also using the opportunity to invite other stars to join the #“StaySafeNigeria” campaign to sustain a new national reorientation on hygiene.

“Also the bank has announced that any money transferred on its digital platforms below N5,000 will be free of charge to customers, until 30 April, to encourage citizens adopt digital banking that supports safety measures, particularly the social distancing campaign, to prevent the spread of COVID-19,” it added.

Announcing this in Lagos, Managing Director, Ecobank Nigeria, Patrick Akinwuntan, said the bank’s priority was peoples’ wellbeing, saying the pan-African bank was determined to support everyone in the face of unplanned shutdown which already have huge economic impact citizens.”