OMD Named Global Media Agency of the Year


Omnicom Media Group Agency (OMD) Worldwide, has been named Global Media Agency for year 2020 by Adweek, a global advertising industry publication.

The accolade marks the sixth time that OMD has been named Adweek Global Media Agency of the year since 2010. Profiling the agency in its February 24th issue, Adweek noted that OMD was recognised for sustaining the stunning 2018 comeback globally that earned it the Global Media Agency of the Year title last year.

The firm also received credits for leveraging the momentum to support the continuing investments in talent, technology and process that earned it a continuous win.

A new Business Barometer report released recently by COMvergence Media Agency, OMD globally tops the ranking with $2,027M in net new business values (As defined by the standard industry calculation: wins + retentions – losses).

The COMvergence New Business Barometer completes a trifecta of first place net new business rankings for OMD in 2019, following reports from global consultancy R3 and media agency research company RECMA, published earlier this year.

Commenting on OMD’s performance in 2019, the company Worldwide CEO , Florian Adamski, stated that the recognition would drive the company to deliver better decisions, better ideas and better outcomes for its clients around the world.

Also speaking on the award, mediaReach OMD Nigeria Managing Director, Nitinchandra Nandekar said: “OMD Design is our unique differentiator that fully came to life late last year; our staff has been fully trained to deliver better decisions, faster to our clients using OMD Design.

The design is a process which is dynamic and fully integrated to the capabilities that sit within Omni, the data platform. OMD Design guides users through every stage of the insight and planning process, democratising access to Omni’s potential across the network.”