2020: Anoliefo Debuts Onyeka Collection

Fashion trends are fleeting, but societal values are somewhat rooted and evolving in their beliefs and culture. Fashion is not just an ambitious projection of a reinterpreted value to serve some purpose or agenda, but rather,a captivating and refreshing idea that deserves to be showcased for society’s admiration and inspiration. Individuals seek solutions to reduce their dissonance or aspire to improve themselves. As an expression of their emotions, today’s youths try to interpret fashion trends and adopt the clothing style that matches their values and traits. It influences their beliefs, where the appeal of aesthetic experience has given rise to everyday  fashion and  cognitive engagement. Besides The Traditional Social agenda of fashion trends, it is the individual’s attitude that has set forth the trend of anonymous styles and self-expression.

Fashion draws its inspiration from society and everyday life, which is common for everyone. This is perhaps why a brand like ‘St. Claire Clothings’ by the Nigerian-born CEO and creative director AnoliefoChinyere Jane has embodied her maiden collection, the ‘ONYEKA COLLECTION’ made with “Ankara” prints and focused specifically on young mothers. The collection is a reflection of social, economic and cultural changes, especially with the impact of the global shutdown caused by the covid-19 pandemic. The all-Ankara prints designs in the ONYEKA COLLECTION express modernity, symbolizing the spirit of the times. Fashion has spread in all the spheres of our life. It has been around since the dawn of the human race. And Chinyere Jane, in the last few years, has understood these dynamics. The creative fashion designer and her brand “St. Claire Clothings” know that personal style is a great way to show who you are and what you stand for. Her usage of Ankara prints on the ONYEKA COLLECTION serves as a form of recognition and respect of the traditional Nigerian craftsmanship and individuality.

The launch of this collection in 2020 showed Chinyere Jane’s desire to position herself as a leading force in the Nigerian Fashion Industry with an unwavering commitment to the use of local fabrics and a desire to see young mothers look trendy and beautiful. She has shown that personalities are a combination of your own emotional, attitudinal and situational responses. This is something that can really be portrayed fairly in her choice of designs in the collection. A person’s personal style says a lot about who they are and how others perceive them. The choice of the name of the collection “ONYEKA” is an apt representation of what Chinyere Jane aims to achieve with the collection. In Africa and Nigeria in particular, name is a symbol of respect and identity, and the deeper Meaning of the name is the representation of the personality. The “ONYEKA COLLECTION” designs are pretty simple and can be classified  as trendy.

Ankara prints fashion is fun, comfortable and stylish to wear and can often make you feel good. What makes it good is how versatile the clothing and the designs in the collection are. They are so easy to wear for both casual and formal occasions throughout the year, so you will certainly get value for money. Ankara dresses from the ONYEKA COLLECTION 2020 are not only a celebration of African/Nigerian culture, but also a canvas for creativity and self-expression.