Jumia CEO to Speak on Digital Economy

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    The government of Singapore, through Enterprise Singapore, has invited the Chief Executive Officer of Jumia Nigeria, Mrs. Juliet Anammah to join other business leaders across Africa and Asia to lead discussions around digital economy, business financing, and consumerism.

    Enterprise Singapore is the country’s agency vested with the responsibility of championing enterprise development and organising the 2018 Africa Business Forum (ASBF) slated to hold on August 28th and 29th, 2018 in Singapore.

    With ongoing business technology growth to be discussed during the business forum, ASBF offers a premier platform for promoting business exchange and thought leadership between Africa and Asia. The forum has brought together over 2,000 business and government leaders from 30 countries to develop opportunities and partnerships between these two dynamic regions.

    Anammah, will be joining on ASBF 2018 first panel session alongside Haresh Aswani of Tolaram Group; Pieter Cilellers of Tana Africa Capital; Edward Kieswetter of GEMSAfrica Ltd.; and Tauriq Brown of South Africa Thai Chamber of Commerce, to discuss the topic, “Consumerism: Capturing Africa’s Rising Consumption.”

    During the panel session, Anammah will provide data-driven insights on the factors influencing consumers/customers’ choices, buying behaviour, other factors driving and shaping their needs and how organisations with variety of products/services can use these data to leap into Africa to conduct successful transactions in the continent. She will draw insights from Jumia’s operations across 15 African markets, with much focus on Nigeria, being the most populous country in the Africa, and Jumia’s biggest market.