PR Hotshot, Bidemi Zakariyau , Listed on Forbes Africa


It’s been an incredible two months for Bidemi Zakariyau, Founder of LSF|PR. Last month her agency was awarded a SABRE certificate of excellence for their “Philips Through Your Life Campaign” for Philips. The campaign created and executed by the agency was used across Africa by Philips last year.

The SABRE Awards – with a 25-year heritage recognizes campaigns that demonstrate the highest levels of strategic planning, creativity and business results. The awards cover the entire global public relations business and is the worlds biggest and most prestigious awards programme in the PR world.

In a statement issued by Zakariyau, she said: “We are very pleased to be recognised for our work, this goes to show the the quality of work we deliver is of global standards considering the fact that I started this company with a legal background and no previous experience in PR. In our five years of operation, we have achieved a lot in terms of diversifying our client portfolio to many sectors, it is very encouraging for my team and myself, we will continue to work hard to ensure that we serve our clients by delivering results that moves their businesses forward.”

Zakariyau’s agency boasts of local and international brands in different sectors including corporate, consumer, Oil and Gas services, financial Services and technology.

On June 1 Zakariyau was listed on the prestigious Forbes Africa 30 under 30 list in the business category. The 2018 Forbes Africa Under 30 list is the most definitive list of Africa’s most promising young change-makers. This year is Forbes Magazines fourth edition of the list and for the first time is inspired by the growing number of young men and women entrepreneurs, who are game changers in their industry.

Zakariyau has previously been recognised for her work in leading one of the fastest growing PR agencies in Nigeria. 

In 2017 , She was awarded the prestigious LaPRIGA (Lagos PR Industry Gala and Awards) Rising PR Practitioner by the Nigerian Institute of Public Relations. Her selection was based on her boldness and courage to lead a specialised public relations consultancy at a young age, which is not only thriving but inspiring more young female practitioners to join the practice.

In 2016, she was awarded The Future Awards Africa Prize for media enterprise and in 2015 she was recognised as one of the leading female entrepreneurs under 25 by SME100. She is a member of the Nigerian Bar Association and a certified member of the Nigerian Institute of Public Relations. Two years ago at the age of 27, she was appointed to join the board of Réle, a leading art company in Nigeria which includes art galleries, an art consultancy offering advisory and art inventory services.

We are look forward to seeing what the future holds for Zakariyau and her agency.