Econet Mediaâ€™s pan-African broadcast network, KwesÃ© has signed John Mikel Obi as the first official brand ambassador for the brand.
The former UEFA Champions League, Premier League and now Chinese Super League player, will represent the dynamic broadcasterâ€™s services and initiatives across the continent starting with the upcoming FIFA World Cup 2018 in Russia.
Considered one of Nigeriaâ€™s most accomplished players, Mikel will feature in KwesÃ©â€™s upcoming advertising campaigns which will encompass print, television and radio.
Â â€œIn choosing the right personality to partner our brands, we wanted someone who embodies what we stand for as an African broadcaster.
â€œMikel represents exceptional sporting talent and is loved by fans across the continent. His commitment to excellence and his work to improve the sporting talent of the next generation of athletes made him the perfect choice for us,â€ expressed Joseph Hundah, President and Group Chief Executive Officer of Econet Media.
One of only two African players to have won Europeâ€™s top two continental club competitions when he was part of Chelseaâ€™s Europa League-winning team in 2013, Mikel enjoyed over a decade of service for the Blues – a midfielder making 374 appearances for the team. His accolades include being a two-time recipient of the African Young Player of the Year award (2005, 2006) as well as the Chelsea Young Player of the Year award (2007, 2008).
There is no denying Mikelâ€™s impressive sporting career, however his most rewarding role is that of founder of the Mikel Obi Africa Childrenâ€™s Sports Foundation.Â The foundation seeks to alleviate poverty by empowering young Africans through sports. This includes nurturing sporting talent in the areas of football, rugby, tennis, cycling, basketball, cricket, hockey and athletics. Foundation beneficiaries have access to a range of specialist coaches and teachers providing them with a unique opportunity to hone their skills.Â Extending beyond athletic support, the foundation also assists children with an interest in sports sciences, nutrition, physiotherapy and the like to realise their dreams and forge a better future for themselves and their families.
As part of the partnership with Mikel, KwesÃ© will join the impressive list of international bodies and associations investing in growing the network of Mikel Obi Africa Childrenâ€™s Sports Foundation academies across Africa.
Commenting on his association with KwesÃ©, Mikel said, â€œItâ€™s a pleasure and honour to be asked and today become the official ambassador of KwesÃ© TV, a subsidiary of Econet Media. I am proud to become a member of the Econet Media family and the face of KwesÃ© TV globally.
â€œI am excited to work with a media network that is redefining broadcasting in Africa, bringing pay as you watch TV, Free to air TV and digital programming.
As in my football career, it was important to me to represent an organisation that puts fans and/customers first, power, pride, strength and most importantly, a consistent winnerâ€.
KwesÃ© viewers can look forward to seeing one of their favourite African footballer on KwesÃ©â€™s screens in due course, starting with the 2018 FIFA World Cup Russia campaign.
Having first launched its service in 2016, KwesÃ© is the continentâ€™s fastest growing media business with a diversified offering that includes Africaâ€™s largest free-to-air channel, KwesÃ© Free Sports, a pay TV satellite network, KwesÃ© TV, mobile services and digital all under one roof. With a strong presence across sub-Saharan Africa through its various platforms, KwesÃ© is arguably Africaâ€™s most exciting and innovative broadcaster.