Propertymart Unveils Fairmont Lekki to Address Housing Deficit


Emmanuel Onumah

Following the success achieved with the rollout of its medium housing model at Fairmont Estate, Arepo in 2017, Propertymart has introduced Fairmont Lekki, Lagos State in continuation of its mission to be the number one affordable housing solution provider in the country.

Propertymart, with its new offering, also aims to demystify the perception that middle class citizens cannot own a property in the Lekki axis, which was why it decided to offer a land sale promo at Fairmont Sangotedo, near the Novare Mall, at a cheap rate with easy and scalable payment options.

Giving a hint on what is set to revolutionise access to real estate assets in Nigeria, the Managing Director of Property Mart, Deji Fasuwon said, “At Property Mart we do not just believe in housing that meets subscriber’s need, we also believe in interrogating the challenges at every point in the housing value-chain and providing credible answers which meet the need of our customers.

“The deal is therefore not different. With the Fairmont land-sale in Lekki, we are steadily reversing the country’s housing deficit especially in an area most Nigerians believed is out of their reach – the Lekki corridor.”

Speaking further on the edge of the offer, Fasuwon said though those who prefer the one-off payment option could make payment at once, there is opportunity for payment in installment spread across a five-year period.

Beyond the issue of access, the company is also pushing affordability as one of the edge of the Lekki offer, given the fact that the land is also being offered at a cheap price.

Fasuwon said being a social enterprise, Propertymart believes in driving inclusion and access, to this end, arriving at the reduced price was more of providing a necessity than pushing for profit.
To buttress, the position of Propertymart, a survey of housing estate prices in the Lekki area revealed that a similar land of land around the Ajah and Ibeju Lekki area goes for as high as N15m to N20m.

Fasuwon said Fairmont is the best land-sale deal on the Lekki corridor and people can take it to the bank.

According to him, “Besides the fact that Lekki stands out as the new Lagos with a lot of infrastructure and economic projects earmarked for the area, such as the Free-Trade Zone, the deep-sea port, the airport, the refinery project and many other, the area stands out as a corridor for those seeking long-term value from real estate investments, so the Fairmont land-sale deal could not have come at a better time.”