British Council has entered into a partnership with a Nigerian youth-focused online medium, YNaija, to launch the West Africa Arts Exchange, WAArtsExchange, a community of talented artists from West Africa and arts lovers across the world. The new platform would serve as a one-stop online destination for art enthusiasts interested in learning about the African contemporary art space as expressed by creatives between the ages of 18 and 35.
Speaking at the platform launch, the councilâ€™s Head of Arts, West Africa, Ojoma Ochai, stated that WAArtsExchange would showcase artistes working in diverse art genres including music, visual arts, film/television, theatre, dance, design, fashion and gaming, adding that the initiative was put forward to progressively assess and admit talented artists who express interest in joining the community.
â€œOur work in arts creates new relationships between artists, organisations and audiences to develop stronger creative sectors around the world. We help artists break new ground, support creativity, and innovation. We also increase capacity by building skills to support livelihoods and cultural enterprise, extend safe spaces for creative exchange, and contribute to research and policy.
â€œThrough our extensive and diverse networks in the UK and across the world, we create new opportunities and lasting connections. This partnership will lead to a more inclusive arts community, and we are delighted to be playing a big part in it,â€ she said.
Also appreciating the deal, Editor of YNaija, Edwin Okolo said: As a youth-focused organisation, we remain truly committed to showcasing the best stories and talents from Africa to global audiences. The newly launched platform will certainly help promote collaboration and create even bigger opportunities for profiled artists.â€