AÂ cherry red Tesla car was launched into spaceÂ on Tuesday, this week, by tech entrepreneur Elon Musk, with David Bowieâ€™s song Life on Mars playing on repeat.
According toÂ telegraph.co.uk, â€œThousands of people gathered in Florida to watch the launch – the culmination of a plan five years in the making.â€
Mr Musk used a super rocket â€“ the Falcon Heavy vehicle â€“ to send the car into orbit around Mars, deploying technology with twice the launching power of any existing rocket, and double that of the Saturn V, which launched the Apollo lunar missions.
The Spacex CEO had billed the take-off as a risky first attempt, saying the challenges of building the Roadster meant the chances of success might only be 50-50.
However, his fears were not realized with the worldâ€™s most powerful rocket successfully taking off from the Kennedy Space Center atÂ 3.45pmÂ local time (8.45pm GMT).
About two and a half minutes after the launch, two of the three boosters on the rocket detached and landed upright, at the same time, at Cape Canaveral Air Force Station.
Mr Musk later tweeted a picture of his old Tesla car orbiting over Australia.
Among the online spectators was British Astronaut Tim Peake, who described the feat as â€œsimply awesomeâ€.Â
Mr Peake tweeted his congratulations the team on â€œa phenomenal technical achievementâ€, adding that it marked â€œthe dawn of a new era of space explorationâ€.
Earlier this week, in a YouTube video to promote the launch, Bowieâ€™s song played as the Falcon Heavy was shown on the launch pad.
The animation showed that during the launch, Falcon Heavyâ€™s three first-stage boosters ignite, powering up the booster toward space.
The centre core separates later and lands on SpaceXâ€™s drone ship, named Of Course I Still Love You.
The upper stage continues on, with the nose coneâ€™s protective fairing separating to reveal the Roadster and a dummy of a driver, which Mr Musk calls Starman, sitting in the driverâ€™s seat.
The car will take at least six months to travel the 200 million miles to Mars.
Speaking to reporters ahead of the Cape Canaveral launch, he said: â€œItâ€™ll be a really huge downer if it blows up. If something goes wrong, hopefully it goes wrong far into the mission so we at least learn as much as possible along the way.
â€œI would consider it a win if it just clears the pad and doesnâ€™t blow the pad to smithereens. Thatâ€™s four million pounds of TNT equivalent so thereâ€™s probably not going to be much left if that thing lets loose on the pad.â€
The Falcon Heavy consists of three of the companyâ€™s Falcon 9 rockets joined together, each lending the super-rocket 27 Merlin engines.
This means that it should be able to generate almost 23,000 kilonewtons of thrust – just over double that of the worldâ€™s current most powerful rocket, the Delta IV Heavy, which is operated by US competitor United Launch Alliance.
The South African-born entrepreneur has promised â€œepic viewsâ€ of space from cameras strapped to the vehicle.
It is hoped the car will be thrown into an elliptical orbit that stretches out to Marsâ€™ orbit around the Sun.
The rocket is designed to lift the equivalent weight of five double-decker London buses – 64 tons – into space.
If this maiden voyage is successful, it raises interesting possibilities for future innovation, including larger US satellites and also the realisation of Mr Muskâ€™s dream to launch hundreds of satellites into space in order to give broadband internet access to the developing world.
It also means space exploration could be hugely enhanced, with larger robots sent to Mars. Some could even visit outer planets such as Jupiter, Saturn and their moons.
Nasa is also developing a super-rocket, but Mr Muskâ€™s, if successful, is much cheaper.