Bluechip Technologies Adds BluePrime to its Portfolio

Vanessa Obioha

Leading data and analytics company, Bluechip Technologies, recently introduced a new product to address other requirements through analysis that goes beyond the usual trend. The product, tagged BluePrime, is designed to deliver valuable insight into customer experience and satisfaction while using their selected products.

Speaking at the launch of Blueprime in Lagos, Director and Co-founder, Bluechip Technologies, Mr. Olumide Soyombo, stated that the product, which is a result of over 18 months research, combined advanced business intelligence skills and proprietary customer analytics business rules to provide organisations with never before possible access to key customer behavioural information which can be used to make strategic decision for customer retention and products acceptability.

“BluePrime goes beyond just collecting your customer data from different sources and consolidating it, it looks at trends, behavior, runs the data through high quality and tested business algorithms designed for the African market, compute and present the data in a highly visual format for easy access and assimilation,” he explained.
As data continues to be an important tool in today’s business, BluePrime is poised to make the data gathering and analysis very easy, particularly for financial institutions, which use data analysis to determine consumer behaviour trends.

Also speaking on the main features of the product, Mr. Kazeem Tewogbade, MD/CEO, Bluechip Technologies, listed, among others, Diary manager, Sentiment analysis, personalised reports, and campaign engine among the major features of the product.

“Today, the real competitive advantage is in taking immediate and personalised action on the predictive and prescriptive view. This is what BluePrime seeks to help organisations achieve immediately. BluePrime is a market leading analytics solution answer.

“It takes data from multiple source systems – core banking, loan system, e-channels, risk e.t.c which it runs through its carefully engineered algorithms to present actionable insights for Relationship Managers/ sales force. These insights are not only beautifully presented; Relationship Managers can take immediate action.

“BluePrime has key amazing features that simplify the process for banks to harness to its data to improve its most important KPIs. It has NBA – pre-defined algorithms which takes customer past behavior as input to recommend the likely products your customers might be interested in, thereby enabling you to sell more to existing customers.

“The sales force knows the most productive thing offer at all times. The churn prediction engine to features like our profitability predictor, we provide all the insight your people need to improve their numbers. Users can discover anything they want by simply chatting with our in-platform chatbot. With the Diary Manager, the sales force people can add things to this timeline format to ensure that they know what they need to be doing at all times.

“The campaign management feature enables the sales force to sending bulk, yet personalised messages (using bank approved templates) in a few clicks. Everything is easily discovered. All the information and insight important personalised for each team member’s hierarchy in the information flow through designed reports and dashboards. BluePrime combines in-house data with external opportunities to help your people find and close new business. It is everything the sales force need to retain and make your current customers even more profitable,” he added.