InsuranceMarket to Equip Practitioners with Technology Skills


Emma Okonji

InsuranceMarket, an insurance industry focused technology company, has announced the commencement of a series of training programmes for insurance practitioners in Nigeria on e-Insurance.

The training is a follow-up to the successful hosting of the maiden edition of the e-Insurance conference and the clamour by a number of people in the insurance industry for a deeper understanding of the application of e-Insurance to insurance business growth.

Announcing the training in Lagos, the Executive Chairman of Insurance Market, Lanre Ajayi said the training workshop is focused on an aspect of e-Insurance that enables the use of information technology for the creation, promotion and marketing of insurance products.

According to Ajayi, at the end of the training, participants are expected to acquire the skills to migrate their operations online.
He said that the training will equip them with the capacity to create and enlist Insurance products online, integrate various e-Payment gateways, including credit/debit cards, drive traffic to their products and grow sales through the adoption of affiliate programs and promotional programs, like discount codes and coupons.

Ajayi further said that the training, which is targeted at all staff of insurance companies, particularly staff from Underwriting, Marketing, Risk management, IT departments will enable them master how to market their company’s insurance products through digital channels like social media, email marketing and blogs.

He also said participating insurance companies would be offered free enrollment on, an online insurance products trading platform, where products from various companies are made available to the buying public.