Consumers Win Cars, Generators, Others in BIC 1 Promo


Leading shaving brand in Nigeria, BIC 1 Shaver, has rewarded its customers with two Mitsubishi Space Star Cars, generators and other consolation prizes in the just concluded ‘BIC 1 Shave &Realise Your Dream Promo’.

The grand finale of the three-month promo was held at Ikeja, Lagos where Miss Blessing Ogwuzu and MrBasseyEffiong emerged as the grand prize winners of the two Mitsubishi Space Star Cars; while television sets, refridgerators, mobile phones were among other consolation prizes won.

The promo, which started in July, was aimed at rewarding BIC’s numerous customers across Nigeria for their loyalty and patronage over the years.

The pan Nigeria consumer promo saw winners emerged after each coupon based draw in various parts of the country with the grand finale which was held in Lagos.

While presenting the car keys to Effiong, Country Business Development Manager, BIC World, Mr.AdeyemiOjo, said the brand was delivering on the promises made to its customers.

According to him, “We are delivering on our promises on this occasion. This is the proof of our integrity and commitment to whatever we are doing; we say hearty congratulations to all our winners.”

Ojo added that “the essence of this promo is to give back to the society that has been supporting our business in the past 40 years and in the process, we want to bring excitement, we want to make our consumers to realize their dreams and that is the essence of the promo which is centered on our consumers.

“We have given out 15,000 airtime; we have given out two cars, we have given several televisions, we have given several generators, we have given several fridges, and a lot of other prizes; and all these things are household items which will enhance the lifestyle and the standard of living of our consumers”, Ojo further explained.

Expressing his appreciation, Effiong said the gesture was a crowning of his loyal patronage of the brand for over 30 years.

“I feel very happy and I give glory to God for what has happened. It is a dream come through. I have been using this product for more than 30 years and that perhaps was the reason God has made me to win the grand prize. Other consumers should keep trying because this promo will be coming from time to time,” he stressed.

Asked how he won the car, Effiong said: “I asked my daughter to buy the BIC shaver and she realised that there was a promo going on, so she sent a text and after one day they replied her and informed her that she had won a car. That was how it all happened.”

Meanwhile, the company has stated that the product has dominated the shavers’ market with a 70% market share.

The Country Business Development Manager, BIC World, Mr. AdeyemiOjo, said the brand was doing very well in the market because consumers loved the product quality of the brand.

Ojo told THISDAY that BIC 1 shavers was far ahead of its competitors in the market place, stressing that the company also dominates other segments of the market with its varieties of products.

He said: “In BIC 1 shavers, we are far ahead of competition by over 70% market share and in every other product that we produce; we are ahead of competition as well.”

He added that BIC World would continue to produce products with good qualities that would satisfy consumers’ demand and make them patronise the brand as loyal customers.