Nigeriaâ€™s most anticipated fashion and entertainment reality show, paving the way to stardom for young Nigerian dreamers since 2014 held its press briefing and influencers party for the launch of its 4th season at Silver Cafe in Yaba, Lagos.
Present at the event were: Oluwakemi Akinwotu, Head, FCMB FLEXX Account; Oluwatobi Oyenekan, Brand Manager, Personal Care for Imperial Leather; George Mbam, Head of Online Marketing, Pulse Nigeria; Kabuchi Michaels, Presenter and Producer Wazobia TV; Edewor Ajueshi, Producer Wazobia TV; Josephine Enobong, Model Trainer and Special Student Reporter for Season4; and Valentino Dibia, Student PR and Strategy for Dare2Dream. They met with the media and student influencers and discussed the upcoming Dare2Dream Season4.
Oluwakemi Akinwotu of FCMB said, â€œFCMB has been a part of Dare2Dreamâ€™s journey since Season 1 and our passion towards Youth Empowerment has made us continue to support the initiative. The youth account, Flexx is centred on Fun, Future and Banking. Dare2Dream combines two of the propositions, Fun and Future.â€
Dare2Dream kicked off on July 31, 2017. It promises to be all shades of fun, entertainment and inspiration. Over three days in Afe Babalola Hall, there will be auditions of performing artists, music and fashion industry discussion panels, designers contest by DA VIVA Fabrics and, selection of multi-talented models. Dare2Dream is an online platform and a reality-series which was crafted to unleash the creative and entrepreneurial potential of young people while opening doors to build their careers.Â
Oluwatobi Oyenekan of Imperial Leather emphasised the impact of Dare2Dream on youths saying, â€œThe partnership with Kinabutiâ€™s Dare2Dream aims at giving back to society by providing to the Nigerian youth life skills and empowerment classes. The youth that is well developed and grounded will ensure a sustainable future for Nigeria hence our desire to support them and make them ready forÂ tomorrow. Besides, Imperial Leather is poised to meet the needs of our young consumers by giving them a taste of Luxury and Style delivered through the unique, inspiring, long lasting fragrances crafted by Master Perfumers that excite and appeal to the senses.â€
Moreover, George Mban of Pulse.ng pointed out the need to connect young millennials with industry key players. â€œDare2Dream celebrates the rising generation of African MSMEs who are mostly urban millennials between 18 and 25 by connecting them with established industry players. This inclusive business model embraces the digital economy and redefines the future of sustainable business which is what Pulse.ng stands for.â€
After a question and answer session, sponsors, trainers and media partners took group photos and the party started with live performances by upcoming artists: MAGIXX, Yung ACE, Brainee, Whytemuse and the cutting of the cake for the launch of the 4th season of Dare2Dream.