1960BET, one of the largest sports betting companies in Nigeria has announced an infrastructure overhaul while the company is aiming at repositioning the foremost brand into its rightful place of pride.
Speaking at the annual pre-season retreat with 1960Bet Super Agents in Lagos, the companyâ€™s Managing Director, Mr. Dotun Ajegbile, revealed that â€œWe at 1960BET are ready for the new season and we really want all our Super agents and Agents to get prepared for what we have in the offing for them this season. Online Customers too are not to be left out, as the global award-winning software that we will be introducing, promises to be the ultimate game-changer in the industry, with customers benefitting from wide range betting offers, bonuses and promotions”
â€˜’We have massive plans being worked on to ensure the company regains its top spot as Nigeriaâ€™s number 1 Sports Betting brand.Â
â€œIt is in light of this, we are pleased to inform you that we have on board a new COO, Mr. Federico Caboni, who alongside his new retail team has been saddled with the task of ensuring operational stability, infusing a sense of purpose, efficiency and business transformation across all the business.
â€œThere has been a company-wide restructuring and we believe this will strengthen our operations, with renewed emphasis on improved customer experience and a clearer line of sight between company and the people looking after our agentsâ€™ networks.â€
Mr. Ajegbile revealed that the stakes have become higher in the industry and as such the company intends returning to its roots, by embracing some of the methodologies that made the company highly successful.
He promised that it will adopt the best of global betting trends to ensure at all times that the brand delivers on its promises.Â