Over 5000 students from 200 schools joined FrieslandCampina WAMCO to celebrate World Milk Day at the grand finale of the company’s ‘Cook-with-Peak-Milk 2017 Pecadomo Nutrition Contest held June 1 at the Lagos Television Blue Roof arena, Ikeja.
Since 2011, FrieslandCampina WAMCO has been leading Nigerians to celebrate the World Milk Day through exciting campaigns like ‘Drink Milk Everyday’ and ‘Do More with Milk’ to drive milk consumption and versatility in usage amongst consumers.
This year, the contest promoted the health benefits of drinking milk as well as cooking healthy, nutritious meals with milk. The school with the best recipe, Whitefield School, Mazamaza, Lagos won the first prize of N500,000. Resource teachers of the winning schools were also rewarded during the World Milk Day celebration.
Celebrity chef Victor Akpojovwo and Nollywood actress Toyin Aimakhu were on hand to cheer the junior chefs.
According to the Marketing Manager, Mrs. Maureen Ifada, the World Milk Day is that time of the year when the goodness of milk is celebrated all over the world. For Peak Milk, it is a platform to enlighten the younger generation on the health benefits of milk, grow a new culture of cooking with milk in Nigerian homes, demonstrate and drive the brandâ€™s proposition of stronger bodies and sharper minds.
â€œSchool children are invaluable to Peak Milk brand. To build a strong nutritional base for the country and manage issues of malnutrition, we have to highlight the importance of proper nutrition to the younger generation, so that they can reach for their peak. That explains our relentless initiatives to deepen our connection with this group, grow with them, and excite them to explore their potentialsâ€ Ifada said.
FrieslandCampina WAMCO employees also celebrated the day with a fitness challenge to help underscore the message that healthy eating will cure and prevent diseases.
Peak Milk is a super quality brand that has been nurturing and nourishing generations since 1954. The brand contains 28 Vitamins and Minerals, supports clear eye sight, enhances development of brain, bones and teeth, reduces wrinkles and keeps the skin youthful and healthy; amongst other functions.
The Food and Agriculture Organization of the United Nations (FAO) created this day in 2001 to reflect on all the goodness that milk represents: its natural origin, nutritional value, the numerous delicious dairy products enjoyed by so many people all over the world and the economic importance of milk for rural areas and the Food Chain as a whole.
Since 2011, FrieslandCampina WAMCO has been leading Nigerians to celebrate the World Milk Day and will, through this special day and other events, continue to reach out to more consumers across the country, communicating milk as an essential nutritional beverage for a healthy life style.