Indomie Marks Children’s Day with 100, 000 Kids



Raheem Akingbolu


As part of activities marking the 2017 Children’s day celebration, Indomie Fan Club (IFC); a children based fan club organised a fun-filled children’s party for over 100,000 school children across the country and also used the event to reward winners of the Indomie ‘Show Your Talent Competition’ which started in April.

According to a statement issued by the company, one of this year’s celebrations held at the Apapa Amusement Park, Lagos State hosted over 10,000 thousand children from different schools within Lagos to a fanfare celebrations. Dufil Prima Foods Plc, makers of the product was said to have given  an amazing treats to all the children present regardless of their social class as they all participated in various fun activities which include bumper car, carousel, the rockets, the pirates’ ship, the spinner, the tea cup, disco ride, and the air bicycle, all in a bid to deepen the social interactions.

The Group Public Relations and Events Manger, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said the event is replicated across various parts of Nigeria has been decentralised to make it accessible to more children in the hinterland with such fun centres. According to him, “One of the reasons for this fun-filled event is because some of these kids may not have the privilege to go to such places to celebrate children’s day as some of their parents may not have the time or resources to do, so the brand is filling the gap and providing such ambience for the kids to have fun.”

Ashiwaju added: “This annual event targets at least a hundred thousand kids over the period of the celebration days with over a thousand schools across the country. In spite of the monetary cost, the joy on the faces of the hosted children as they bond with each other is what is paramount to Indomie. A platform to bring kid together is what Indomie brand loves to do.”

Commenting on the competition, the Coordinator of Indomie Fan’s Club, Mrs. Faith Joshua said: “It was a deliberate act that the grand finale of the Indomie Fan’s club ‘Show Your Talent Competition’ which started in Aprilsimultaneously hold during the Children’s Day celebration week. The competition is one of the many ways through which the brand is engaging with kids by giving the opportunity to express their creative talents and abilities.”

In the final stage of the competition, the top ten that qualified from all over the country battled it out for the first, second and third positions with cash prizes for the best in each region of the Indomie fan’s club nationwide. In all, the sum of one million naira was shared among the top contenders in the competition with loads of other gift items.