Ufot Makes African Cristal Awards Jury


By Bennett  Oghifo                                       

Group Managing Director of SO&U, Udeme Ufot has been named among the jury for 2017 African Cristal Awards holding in Marrakesh, Morocco from May 11 to 12.

Udeme will join five other jury members of Jon Williams, Chief Creative Officer, Grey Europe, UK as the Creative Jury President. Jon began his career in traditional advertising and spent 10 years going digitally native before taking the post of Chief Creative Officer at Grey – a career path that makes him unique in the UK.

Other members include: Thiago Fonseca, Chief Creative Director, Agência GOLO, Mozambique; Marc Taback, CEO, Initiative Media, South Africa; Martine Coffi-Studer, CEO, Océan Ogilvy, Ivory Coast and Reda Lahmouid, Creative Director, Groupe Saga Communication, Morocco.

Ufot who co-founded SO&U Limited in 1990, (one of the most sought after marketing communications Group in Nigeria) has with his experience, impacted positively on the growth of Advertising especially through various positions of authority held in the industry. 

He is the immediate past Chairman of the Advertising Practitioners Council of Nigeria (APCON), Past President of the Association of Advertising Agencies of Nigeria (AAAN), Past President of the Lagos Business School Alumni Association (LBSAA), Board Director of Special Olympics Nigeria, Member of the Board of Directors, Nigerian Economic Summit Group and was conferred  prestigious national honour of MFR by the Federal Government for his outstanding impact on the Nigerian Advertising Industry and Corporate Nigeria.

His outstanding works over the years in the Marketing communications field has earned him the confidence of his colleagues and captains of industry making him a much sought after speaker and facilitator at numerous local and International Marketing Communication Conferences as well as entrepreneurship programmes which earned him the FATE Model Entrepreneur 2012 award for “epitomizing a true Nigerian entrepreneur”.

The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media. Agencies were given until March 31st to submit their campaigns to the international and regional panel of leading creatives. This year again, all the entries will also compete in the Regional Awards, rewarding the best creations in seven regions or countries of the African continent, all media included.

 Attendees will also have the chance of meeting decision-makers and sharpen their knowledge of the African market while participating in the conferences and debates animated by experts of the industry. This year will focus on the cultural stakes and their implications for brands. The 2017 edition of the African Cristal Festival will help attendees grasp the creative and multi-cultural future in line with this emerging market.